Company Description Global Study Online is a leading consultancy dedicated to helping students navigate the process of studying abroad with confidence and clarity. The firm provides expert guidance on university selection, visa applications, and scholarship opportunities across diverse destinations including Russia, Malaysia, Bulgaria, Lithuania, the UK, the USA, Australia, Malta, and the UAE. With a global network of academic institutions and years of experience, Global Study Online focuses on making higher education accessible and less stressful through personalized support. The team works with applicants seeking undergraduate, postgraduate, and specialized programs, helping them turn their study abroad goals into achievable plans. Applicants join an organization committed to empowering students worldwide through tailored, high-quality educational consulting.
Role Description This is a full-time remote role for an Online Marketing Specialist. The Online Marketing Specialist will plan, execute, and optimize digital campaigns to increase brand awareness and generate qualified leads from prospective students. Day-to-day tasks include managing social media channels, creating and scheduling content, monitoring campaign performance, and preparing regular reports on key metrics such as engagement and conversions. The role involves collaborating with consultants to understand target markets, refining messaging, and supporting online events, webinars, and promotions. The specialist will also conduct market research, manage paid advertising where applicable, and continuously test and improve online marketing strategies to support Global Study Online’s mission.
Qualifications
- Candidates should possess strong Online Marketing and Digital Marketing skills for planning and executing performance-driven campaigns.
- Candidates should possess Marketing and Social Media Marketing skills to manage brand presence and engage audiences across digital platforms.
- Candidates should possess Sales-related skills to support lead nurturing, conversion activities, and collaboration with the consulting team.
- Experience with analytics tools (e.g., Google Analytics, social media insights) and A/B testing for data-driven decision-making is beneficial.
- Strong written and verbal communication skills and the ability to create clear, compelling online content are required.
- Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines is essential.
- Prior experience in education, consultancy, or international student recruitment is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.