Kerja Sepenuh Masa Marketing Manager, Gaji tinggi MYR 6,500 di Fleur Label Johor - Maukerja

About us

We are a Singapore-based ecommerce company operating consumer brands across Singapore and Malaysia, including The Fleur Label, Muuvit and Captain Ken.

We are building a Johor-based marketing and affiliate-growth team to support both markets. Our goal is to develop a scalable creator and affiliate network that can consistently generate content, introduce our products to new customers and drive profitable sales.

We are looking for a commercially minded and hands-on Digital Marketing Manager to build and lead this function.

Role Overview

The Digital Marketing Manager will own our affiliate and creator-growth strategy across Singapore and Malaysia.

The successful candidate must be comfortable moving between strategy and execution. You should be able to develop an affiliate plan, personally approach creators, review content, analyse sales performance and improve the operating process.

Key Responsibilities

1. Affiliate Growth Strategy

• Develop and execute the affiliate-growth strategy for Singapore and Malaysia.
• Build separate affiliate plans for each market based on customer behaviour, language, pricing and local creator ecosystems.
• Identify the brands, products and campaigns most suitable for affiliate promotion.
• Recommend commission structures based on product margins, campaign objectives and creator performance.
• Manage Open Collaboration, Target Collaboration and other relevant affiliate programmes.
• Develop a structured creator segmentation system, including open affiliates, managed creators and strategic creator partners.
• Set quarterly affiliate-growth targets and translate them into clear weekly actions.

2. Creator Recruitment and Partnerships

• Build a systematic pipeline for discovering, qualifying and contacting creators.
• Personally manage relationships with high-potential and high-performing creators.
• Develop outreach approaches for micro-creators, established affiliates, livestream creators, creator agencies and affiliate networks.
• Negotiate commissions, campaign arrangements and selective fixed-fee collaborations where commercially justified.
• Encourage creators to produce repeated content rather than one-off posts.
• Build long-term relationships with creators who consistently generate profitable sales.
• Maintain a healthy creator portfolio without becoming overly dependent on a small number of affiliates.

3. Affiliate Campaign Management

• Plan and execute affiliate campaigns around product launches, platform campaigns, seasonal events and promotional periods.
• Create campaign briefs that clearly explain the product, target customer, key selling points, content angles and promotional mechanics.
• Coordinate affiliate activity with pricing, vouchers, advertising, inventory and marketplace campaign schedules.
• Ensure Singapore and Malaysia campaigns are locally relevant rather than simple copies of one another.
• Monitor campaign progress and make adjustments based on creator response, content quality and sales performance.
• Identify strong affiliate content that can be reused, adapted or amplified through paid advertising where appropriate.

4. Product and Content Marketing

• Translate product features into commercially effective content angles, hooks and demonstrations.
• Work with creators to improve how products are presented and explained.
• Build a library of winning hooks, scripts, objections, demonstrations and content formats.
• Review creator content and identify patterns that lead to stronger engagement and conversion.
• Provide feedback and reference material without making every creator produce identical content.
• Work with internal teams and freelancers to create example videos, campaign references and supporting marketing assets.
• Ensure each brand maintains its own positioning, customer profile and creative direction.

Requirements

• At least three years of relevant experience in ecommerce, affiliate marketing, creator partnerships, social commerce, digital marketing or marketplace growth.
• Hands-on experience working with creators, affiliates, influencers or livestream partners.
• Strong understanding of TikTok, short-form video and social-commerce customer behaviour.
• Commercial mindset with the ability to connect marketing activity to sales, margins and profitability.
• Experience planning and executing campaigns rather than only coordinating or reporting on them.
• Comfortable personally conducting creator research, outreach, follow-up and relationship management.
• Strong analytical ability and confidence working with spreadsheets, dashboards and performance reports.
• Good project-management and organisational skills.
• Strong written and spoken English.
• Able to communicate effectively with both Singapore and Malaysia stakeholders.
• Willing to work primarily from our Johor location and collaborate closely with the warehouse and management teams.

Pay: RM4,000.00 - RM6,500.00 per month

Work Location: In person