About this role:
This role leads the creative direction and brand identity of Mutu Case, covering branding, visual storytelling, packaging, campaigns, product launches, and overall creative execution. You will work closely with the founder, product team, marketing team, designers, photographers, and other internal teams to ensure every creative output reflects a strong, consistent, and recognisable Mutu Case identity.
We are looking for someone creative, visually driven, hands-on, and confident in leading creative projects from concept to execution. The right person can transform ideas into strong visual concepts, guide the creative team, maintain brand consistency, and develop campaigns that connect with customers while supporting the commercial direction of the business.
If you enjoy building brands, developing creative concepts, leading visual direction, and turning ideas into impactful campaigns and products, this role is for you.
In this role, your responsibilities are:
- Brand Concept & Creative Direction: Develop and strengthen Mutu Case's overall brand concept, visual identity, creative direction, and brand story across products, campaigns, packaging, and customer touchpoints.
- Product & Packaging Direction: Oversee the creative design and packaging of products to ensure colours, graphics, materials, layout, presentation, and overall appearance are aligned with the brand identity.
- Marketing Campaigns & Product Launches: Plan, develop, and lead creative concepts for marketing campaigns, product launches, seasonal collections, collaborations, social media content, and promotional activities.
- Creative Team Leadership: Manage, guide, and provide creative direction to designers, photographers, content creators, and other creative team members to ensure high-quality and consistent output.
- Brand Consistency: Ensure all visuals, graphics, photography, packaging, campaign materials, and brand messaging remain consistent with Mutu Case's visual identity and positioning.
- Creative Review & Quality Control: Review creative materials before publication or production, ensuring design quality, accuracy, visual standards, and brand consistency are maintained.
- Cross-Team Collaboration: Work closely with the founder, product team, marketing team, and other departments to align creative direction with product development, campaigns, business objectives, and upcoming launches.
- Creative Planning & Execution: Manage multiple creative projects, priorities, timelines, and deliverables while ensuring projects are completed according to agreed direction and deadlines.
- Ad-Hoc Responsibilities: Perform any other creative or related duties assigned by the superior from time to time.