The Customer Experience Division (CXD) plays a vital role in the Ministry of Social and Family Development’s mission by ensuring a positive and consistent service experience for our customers. Our team drives customer experience (CX) initiatives, fosters a strong service culture, and ensures that the quality of services delivered across all channels meets high standards.
Brief description of Job Scope:
We are looking for a dynamic and independent officer to elevate our customers’ experience and make a difference in the lives of the people we serve. In the Planning and Development team, you will develop end-to-end service policies, using customer and operational insights to identify service issues, and drive evidence-based service improvements across MSF. Depending on the officer’s experience, the officer will support or lead the following areas, working under the guidance of a Team Lead. This includes (a) driving customer experience strategy and service policy; (b) building and applying service intelligence through data and insights; (c) driving service transformation priorities; and (d) providing enterprise service governance.
Responsibilities
In this role, you will:
Drive customer experience strategy and service policy
- Develop and review enterprise CX policies, plans and strategies that advance MSF's service goals and lift the customer experience consistently across touchpoints and channels
- Translate MSF’s service direction and priorities into implementation plans and initiatives that strengthen service practices and outcomes across divisions
Build and apply service intelligence through data and insights
- Plan and implement the annual Voice of Customer (VoC) / customer satisfaction study end-to-end — methodology and questionnaire design, stakeholder engagement, vendor procurement and management, and fieldwork — to produce reliable enterprise level insights on service performance.
- Integrate customer and operational insights from multiple sources (VoC, Global Services Benchmarking, Contact Centre reports, emails and calls) to diagnose systemic service issues, shape policy and service-development priorities and recommend practical improvements to close service gaps.
- Develop and review policy parameters to facilitate building of service intelligence, including the comprehensive capture of public-facing correspondence across MSF
Enable service transformation
- Develop and support the adoption of enterprise service rules and guardrails to assure service quality, including user service development-stress testing to surface and mitigate service risks and blind spots before launch
- Partner Operational Groups and stakeholders to map customer journeys, prioritise high-impact journeys for review, and pilot new service models that improve outcomes at enterprise scale.
Provide enterprise service governance
- Support the Customer Experience Steering Committee, whose mandate is to provide enterprise leadership, governance and oversight on service experience and performance matters, to enable consistent and citizen-centric service outcomes across MSF.
Competencies required:
To succeed in this role, you should possess:
- At least 1 year of relevant experience. Candidates considered for more senior designations should have commensurately deeper experience in leading complex projects, policy development, research or stakeholder engagement.
- Strong analytical and sensemaking skills, with the ability to synthesise quantitative and qualitative findings into actionable recommendations.
- Strong thinking and problem-solving skills, with the ability to identify systemic causes and surface service delivery issues.
- Ability to engage stakeholders effectively, facilitate collaboration and build alignment.
- Strong written and spoken communication skills, with the ability to present insights clearly.
- Experience in customer research and satisfaction studies and survey design would be an advantage.
- Familiarity with data analytics, dashboarding and visualisation tools would be an advantage.
Join us in making a meaningful impact on the lives of our customers and helping to build a better Singapore. Apply now to join our CXD team and help us shape the future of service delivery at MSF!