- Toa Payoh Central Region (Singapore) Singapore
Kerja Sepenuh Masa Content Creator, Gaji tinggi SGD 6,000 di KOOCESTER GROUP PTE. LTD. Central Region (Singapore) - Maukerja
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Content Creator (Lead Generation & Performance Content)
Koocester Group, Singapore
Role Objective
Plan, create, and execute high-performing content that drives
views, engagement, and qualified leads daily
.
You are not just planning content.
You are
producing content that performs and converts
.
What This Role Really Is
You are not a strategist sitting behind a screen.
You are:
In shoots
In edits
In performance reviews
You turn:
ideas → content → leads → revenue
If content is noise, you make it
perform
.
Plan and execute
daily content output
(short-form + long-form)
Be involved in: Filming Direction and On-ground execution
Work closely with, Sales and Editors
You are accountable for:
Content going live and performing, not just ideas
2. Content That Converts (NOT JUST VIEWS)
Build content with: Hooks that stop scrolling, Clear CTAs, Conversion intent
Ensure every content answers:
“What action should the viewer take?”
3. Performance Optimisation (DAILY LOOP)
Review performance of content to Views Retention Leads generated
Continuously improve to Hooks & Video structure Pacing
This is a
daily feedback loop
, not monthly reporting
4. Content → Leads Execution
Implement to Lead forms, CTAs, Funnel links
Work with team to Improve conversion rates and Reduce friction
5. ️ Copy & Creative Direction
Write Hooks, Captions, CTAs
Guide editors on, Flows, Cuts, Emphasis
6. Collaboration (Execution-Focused)
Work with Sales / partnerships → align on lead goals,
Content Marketer (you) team → ensure smooth shoots,
Editors → ensure fast turnaround
KPIs (NON-NEGOTIABLE)
Number of content pieces published weekly
Views per content
Retention rate
Leads generated per content
% of content that converts into leads
Requirements
Experience & Skills
Experience in: Content creation / marketing / media
Proven ability to: Execute content consistently and Improve performance over time
Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour
Mindset (CRITICAL)
Execution-first (not idea-only)
Fast-moving
Obsessed with performance
Takes ownership of output
You Are:
Comfortable being on shoots
Hands-on with content
Willing to test, fail, and iterate quickly
NOT THIS ROLE
This is NOT for someone who:
Only wants to plan
Only wants to manage
Only wants to analyse
Performance Expectations
Consistent, high-volume content output
Content that improves over time
Clear contribution to leads and revenue
Fast iteration and improvement cycles
Why Join Koocester
High ownership, your work directly impacts revenue
Fast-paced environment, no slow corporate cycles
Work with real founders and businesses
Build content that actually converts, not just looks good
You are not here to plan content.
You are here to
make content perform
.
We stand by GUIDE Values.
G- Growth and curiosity
U- Uniting through trust and relationships
I- Impact through Inspiration
D- Dare to be bold and innovate
E- Empathy and Giving
Our purpose is - Symbol of Inspiration, Empowering Growth, Powered by People.
Our vision by 2035, is to be the world's most influential and trusted platform and a growth ecosystem. Enabling growth through impactful education, inspiring over 1 billion people annually.
What started as interview-driven storytelling has evolved into a multi-vertical media network covering business, homes, autos, lifestyle, and entrepreneurship. Through our platforms, we connect ambitious brands with audiences that value trust, aspiration, and real-world insight. Our approach goes beyond exposure. We focus on meaningful visibility, long-term brand positioning, and partnerships that create measurable business impact.
Koocester operates at the intersection of media, branding, and community. We work closely with founders, operators, and decision-makers to tell authentic stories, build authority, and create opportunities for growth. As the ecosystem expands regionally, our goal is to become one of the most trusted platforms for showcasing people, ideas, and brands that are shaping industries.
Core belief:
When stories are told well, they inspire action. And when influence is used responsibly, it creates lasting value.
Koocester Group, Singapore
Role Objective
Plan, create, and execute high-performing content that drives
views, engagement, and qualified leads daily
.
You are not just planning content.
You are
producing content that performs and converts
.
What This Role Really Is
You are not a strategist sitting behind a screen.
You are:
In shoots
In edits
In performance reviews
You turn:
ideas → content → leads → revenue
If content is noise, you make it
perform
.
- ️ Key Responsibilities
Plan and execute
daily content output
(short-form + long-form)
Be involved in: Filming Direction and On-ground execution
Work closely with, Sales and Editors
You are accountable for:
Content going live and performing, not just ideas
2. Content That Converts (NOT JUST VIEWS)
Build content with: Hooks that stop scrolling, Clear CTAs, Conversion intent
Ensure every content answers:
“What action should the viewer take?”
3. Performance Optimisation (DAILY LOOP)
Review performance of content to Views Retention Leads generated
Continuously improve to Hooks & Video structure Pacing
This is a
daily feedback loop
, not monthly reporting
4. Content → Leads Execution
Implement to Lead forms, CTAs, Funnel links
Work with team to Improve conversion rates and Reduce friction
5. ️ Copy & Creative Direction
Write Hooks, Captions, CTAs
Guide editors on, Flows, Cuts, Emphasis
6. Collaboration (Execution-Focused)
Work with Sales / partnerships → align on lead goals,
Content Marketer (you) team → ensure smooth shoots,
Editors → ensure fast turnaround
KPIs (NON-NEGOTIABLE)
Number of content pieces published weekly
Views per content
Retention rate
Leads generated per content
% of content that converts into leads
Requirements
Experience & Skills
Experience in: Content creation / marketing / media
Proven ability to: Execute content consistently and Improve performance over time
Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour
Mindset (CRITICAL)
Execution-first (not idea-only)
Fast-moving
Obsessed with performance
Takes ownership of output
You Are:
Comfortable being on shoots
Hands-on with content
Willing to test, fail, and iterate quickly
NOT THIS ROLE
This is NOT for someone who:
Only wants to plan
Only wants to manage
Only wants to analyse
Performance Expectations
Consistent, high-volume content output
Content that improves over time
Clear contribution to leads and revenue
Fast iteration and improvement cycles
Why Join Koocester
High ownership, your work directly impacts revenue
Fast-paced environment, no slow corporate cycles
Work with real founders and businesses
Build content that actually converts, not just looks good
You are not here to plan content.
You are here to
make content perform
.
We stand by GUIDE Values.
G- Growth and curiosity
U- Uniting through trust and relationships
I- Impact through Inspiration
D- Dare to be bold and innovate
E- Empathy and Giving
Our purpose is - Symbol of Inspiration, Empowering Growth, Powered by People.
Our vision by 2035, is to be the world's most influential and trusted platform and a growth ecosystem. Enabling growth through impactful education, inspiring over 1 billion people annually.
What started as interview-driven storytelling has evolved into a multi-vertical media network covering business, homes, autos, lifestyle, and entrepreneurship. Through our platforms, we connect ambitious brands with audiences that value trust, aspiration, and real-world insight. Our approach goes beyond exposure. We focus on meaningful visibility, long-term brand positioning, and partnerships that create measurable business impact.
Koocester operates at the intersection of media, branding, and community. We work closely with founders, operators, and decision-makers to tell authentic stories, build authority, and create opportunities for growth. As the ecosystem expands regionally, our goal is to become one of the most trusted platforms for showcasing people, ideas, and brands that are shaping industries.
Core belief:
When stories are told well, they inspire action. And when influence is used responsibly, it creates lasting value.
Peringatan Penting
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