- Singapore
Kerja Sepenuh Masa Chief Marketing Officer, Gaji tinggi SGD 14,000 di SSerenity - Maukerja
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Job Summary
We are seeking an experienced and strategic
Chief Marketing Officer (CMO)
to lead the development, positioning, and management of our brand across all key customer touchpoints.
The CMO will be responsible for shaping the overall brand vision, strengthening market positioning, developing integrated marketing strategies, and ensuring consistent brand representation across digital, offline, partnership, PR, and customer engagement channels.
This role requires a strong balance of
brand leadership, marketing strategy, team management, and execution
. The successful candidate should have experience building premium or lifestyle-focused brands and be comfortable working closely with senior management to drive long-term business growth.
Key Responsibilities
Develop and lead the overall
brand strategy, positioning, identity, and long-term brand roadmap
Build and strengthen brand awareness, reputation, credibility, and market differentiation
Ensure consistent brand messaging, visual identity, tone of voice, and customer experience across all channels
Oversee the development and implementation of integrated marketing campaigns across digital, social media, content, PR, events, partnerships, and offline channels
Lead the development of marketing strategies that support business growth, customer acquisition, revenue generation, and market expansion
Conduct market, competitor, and consumer analysis to identify trends, opportunities, and areas for brand development
Define key audience segments and develop targeted brand and marketing strategies for different customer profiles
Oversee content strategy, corporate communications, advertising, public relations, and media engagement
Develop strategic partnerships, collaborations, and brand initiatives to strengthen market presence
Work closely with Sales, Customer Service, and senior management to ensure alignment between brand promise and customer experience
Lead the planning and management of the annual marketing budget and ensure effective allocation of resources
Establish marketing KPIs and regularly review campaign effectiveness, customer acquisition performance, engagement, conversion, and return on marketing investment
Identify opportunities for new products, services, campaigns, and market positioning based on customer and market insights
Lead, mentor, and manage the Marketing team, including setting objectives, evaluating performance, and developing team capabilities
Manage external agencies, creative partners, media partners, influencers, vendors, and other marketing service providers
Provide strategic recommendations to senior management on brand development, market positioning, business expansion, and customer engagement
Protect and enhance the Company's brand reputation and ensure appropriate brand governance across all business functions
Requirements
Bachelor's Degree in Marketing, Business, Communications, Branding, or a related discipline
Minimum
8 to 12 years of relevant marketing experience
, with significant experience in brand development and management
At least
3 to 5 years in a senior leadership or management role
Proven track record in developing, repositioning, or growing brands
Strong experience in strategic marketing, brand management, digital marketing, communications, and customer acquisition
Demonstrated ability to translate business objectives into effective brand and marketing strategies
Strong commercial awareness with the ability to analyse marketing performance and business impact
Experience managing marketing budgets, agencies, vendors, and cross-functional projects
Strong leadership, stakeholder management, communication, and presentation skills
Highly strategic while remaining comfortable with hands-on execution where required
Strong understanding of consumer behaviour, market trends, customer segmentation, and brand positioning
Preferred Experience
Experience in
luxury hospitality, wellness, hotel, or high-end consumer services
would be a plus
Experience supporting new business launches, pre-opening projects, or market expansion
Strong understanding of Singapore and regional consumer markets
Experience managing PR, influencer marketing, strategic partnerships, and brand collaborations
Key Competencies
Brand Strategy & Development
Brand Management
Strategic Marketing
Market Positioning
Integrated Marketing Communications
Customer Acquisition & Retention
Digital Marketing Strategy
Leadership & Team Development
Commercial & Business Acumen
Stakeholder Management
Marketing Analytics & Performance Management
Corporate Communications & Public Relations
We are delighted to share the news of the launch of DeRAMA Singapore Premium Postnatal Care Center. This new facility will be operated in partnership with a five-star hotel located in Orchard, and it aims to set a new standard for premium postnatal care in Singapore.
Founded in Korea in 2008, DeRAMA has redefined the traditional approach to postnatal care by integrating a scientific and systematic postnatal care system, establishing a new paradigm for premium care that goes beyond conventional methods. As the industry's first and No.1 brand, DeRAMA has earned the title of an “Another Level Brand” over the past 18 years through its unparalleled services. It has been the trusted choice for postnatal care by numerous Korean celebrity couples, including Hyun Bin & Son Ye-jin, Lee Byung-hun & Lee Min-jung, and Ji Sung & Lee Bo-young.
DeRAMA offers a unique and structured postnatal care system that integrates core services for both mothers and newborns. Based on over 18 years of clinical experience in postnatal body shaping, it also includes professional spa programs focused on beauty and body care for women, providing a scientific, systematic, holistic, and luxurious recovery solution.
Now, you can experience DeRAMA’s distinctive postnatal care services in Singapore.
We are seeking an experienced and strategic
Chief Marketing Officer (CMO)
to lead the development, positioning, and management of our brand across all key customer touchpoints.
The CMO will be responsible for shaping the overall brand vision, strengthening market positioning, developing integrated marketing strategies, and ensuring consistent brand representation across digital, offline, partnership, PR, and customer engagement channels.
This role requires a strong balance of
brand leadership, marketing strategy, team management, and execution
. The successful candidate should have experience building premium or lifestyle-focused brands and be comfortable working closely with senior management to drive long-term business growth.
Key Responsibilities
Develop and lead the overall
brand strategy, positioning, identity, and long-term brand roadmap
Build and strengthen brand awareness, reputation, credibility, and market differentiation
Ensure consistent brand messaging, visual identity, tone of voice, and customer experience across all channels
Oversee the development and implementation of integrated marketing campaigns across digital, social media, content, PR, events, partnerships, and offline channels
Lead the development of marketing strategies that support business growth, customer acquisition, revenue generation, and market expansion
Conduct market, competitor, and consumer analysis to identify trends, opportunities, and areas for brand development
Define key audience segments and develop targeted brand and marketing strategies for different customer profiles
Oversee content strategy, corporate communications, advertising, public relations, and media engagement
Develop strategic partnerships, collaborations, and brand initiatives to strengthen market presence
Work closely with Sales, Customer Service, and senior management to ensure alignment between brand promise and customer experience
Lead the planning and management of the annual marketing budget and ensure effective allocation of resources
Establish marketing KPIs and regularly review campaign effectiveness, customer acquisition performance, engagement, conversion, and return on marketing investment
Identify opportunities for new products, services, campaigns, and market positioning based on customer and market insights
Lead, mentor, and manage the Marketing team, including setting objectives, evaluating performance, and developing team capabilities
Manage external agencies, creative partners, media partners, influencers, vendors, and other marketing service providers
Provide strategic recommendations to senior management on brand development, market positioning, business expansion, and customer engagement
Protect and enhance the Company's brand reputation and ensure appropriate brand governance across all business functions
Requirements
Bachelor's Degree in Marketing, Business, Communications, Branding, or a related discipline
Minimum
8 to 12 years of relevant marketing experience
, with significant experience in brand development and management
At least
3 to 5 years in a senior leadership or management role
Proven track record in developing, repositioning, or growing brands
Strong experience in strategic marketing, brand management, digital marketing, communications, and customer acquisition
Demonstrated ability to translate business objectives into effective brand and marketing strategies
Strong commercial awareness with the ability to analyse marketing performance and business impact
Experience managing marketing budgets, agencies, vendors, and cross-functional projects
Strong leadership, stakeholder management, communication, and presentation skills
Highly strategic while remaining comfortable with hands-on execution where required
Strong understanding of consumer behaviour, market trends, customer segmentation, and brand positioning
Preferred Experience
Experience in
luxury hospitality, wellness, hotel, or high-end consumer services
would be a plus
Experience supporting new business launches, pre-opening projects, or market expansion
Strong understanding of Singapore and regional consumer markets
Experience managing PR, influencer marketing, strategic partnerships, and brand collaborations
Key Competencies
Brand Strategy & Development
Brand Management
Strategic Marketing
Market Positioning
Integrated Marketing Communications
Customer Acquisition & Retention
Digital Marketing Strategy
Leadership & Team Development
Commercial & Business Acumen
Stakeholder Management
Marketing Analytics & Performance Management
Corporate Communications & Public Relations
We are delighted to share the news of the launch of DeRAMA Singapore Premium Postnatal Care Center. This new facility will be operated in partnership with a five-star hotel located in Orchard, and it aims to set a new standard for premium postnatal care in Singapore.
Founded in Korea in 2008, DeRAMA has redefined the traditional approach to postnatal care by integrating a scientific and systematic postnatal care system, establishing a new paradigm for premium care that goes beyond conventional methods. As the industry's first and No.1 brand, DeRAMA has earned the title of an “Another Level Brand” over the past 18 years through its unparalleled services. It has been the trusted choice for postnatal care by numerous Korean celebrity couples, including Hyun Bin & Son Ye-jin, Lee Byung-hun & Lee Min-jung, and Ji Sung & Lee Bo-young.
DeRAMA offers a unique and structured postnatal care system that integrates core services for both mothers and newborns. Based on over 18 years of clinical experience in postnatal body shaping, it also includes professional spa programs focused on beauty and body care for women, providing a scientific, systematic, holistic, and luxurious recovery solution.
Now, you can experience DeRAMA’s distinctive postnatal care services in Singapore.
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