SALT Talent is looking for a Marketing Campaign Specialist in Singapore for a financial services client for 12 months contract role.
Responsibilities:
Develop and execute regional marketing campaigns, customer propositions, platform initiatives and strategic partnerships, including brand campaigns, product launches, tactical promotions and engagement programmes, in alignment with HQ priorities and business objectives.
Develop campaign master concepts, creative frameworks, playbooks and toolkits that can be adapted across markets while ensuring consistency with brand and business objectives.
Partner closely with Regional Product, Usage and Country Marketing teams to develop and implement customer-centric marketing strategies, communications and campaigns across markets.
Coordinate with local marketing teams to drive adoption of regional initiatives, facilitate knowledge sharing and enable success transfer across markets.
Manage relationships with creative, media and other external agencies and vendors to ensure timely and high-quality execution of marketing programmes.
Analyse customer needs, market trends, competitive developments and business performance across the region, providing insights and recommendations to inform regional marketing strategies and plans.
Monitor campaign performance and key marketing metrics, providing analysis and recommendations to optimise effectiveness and return on investment.
Qualification:
Degree in Marketing, Communications, or Business.
At least 5 – 8 years of Marketing or Brand Management experience in a financial institution (FI) or direct to consumer business model environment e.g. in FMCG, online marketplaces. Experience across APAC region or Asia is a plus.
Good understanding of the retail banking landscape, including cards, payments, lending and digital banking products.
The ideal candidate will be entrepreneurial by nature, strategic, creative minded with a strong consumer focus, and experienced in media planning, digital and social media marketing.
Good branding/design sense with business acumen and able to express opinions on creative work.
CEI No: R1543982 / EA No: 07C3147
Salt is a global, award-winning digital recruitment agency, connecting people and businesses within Creative, Marketing, Sales, and Technology. Over 200 consultants are “Creating Futures” around the world and change the lives of 1000s of people each year by helping them to start new roles in some of the most exciting start-ups, scale ups, agencies or large global powerhouses. We cover permanent as well as contract roles and have offices in Auckland, Austin, Cape Town, Dubai, Johannesburg, Hong Kong, Kuala Lumpur, London, Melbourne, New York, Singapore, and Sydney. Our services range from single hires to covering complete outsourcing solutions involving business change. We partner with our clients to find and place not only the best individual talent but also produce the most impressive and exciting digital teams across the globe. In New Zealand, our market coverage extends to Accounting & Finance, HR & Business Support, and Supply Chain & Operations. Salt recently acquired APAC-based specialist digital, tech, media, and sales firm, Xpand and talent agency Recruit Digital in South Africa in order to further increase our global talent services. Together with the new teams, we will have a stronger presence in the market as they join our vision in “Creating Futures” for our customers globally that will positively impact the digital economy. Whether you're looking for a new job or are hiring, get in touch!