Job Title
Senior Marketing Executive
Job Description &Requirements
Location:
Singapore
Reporting to:
CEO
Role Overview
We are looking for a
creative, hands-on Senior marketing Executive
who will serve as the
voice and face of our brand on social media
.
This role is highly focused on building and managing our own social media presence —from content creation and filming to publishing, promotion, influencer collaboration, and paid ads.
You will act as a brand storyteller, content creator, and digital growth driver, helping us grow our audience, strengthen brand awareness, and drive product sales.
Key Responsibilities
1.Social Media & Content Creation
a. Manage company social media accounts (YouTube, Instagram, TikTok, Facebook, etc.)
b. Plan and produce
high-quality content
, including videos, reels, photos, and posts
c. Actively participate in
on-camera content creation
(product demos, lifestyle content, brand storytelling)
d. Lead content shooting, editing, and post-production (or manage external editors if needed)
e. Maintain a consistent brand tone, aesthetic, and storytelling style
2.Brand Ambassador & Influencer-Style Marketing
a. Represent the brand as a
public-facing personality
on social media
b. Collaborate with influencers, creators, and KOLs to expand reach
c. Support influencer campaigns, product seeding, and partnership activations
d. Help position the brand as
authentic, relatable, and trustworthy
3.Campaign Planning & Product Promotion
a. Plan and execute
product launch campaigns
across social platforms
b. Develop creative concepts for
product storytelling and lifestyle positioning
c. Coordinate with internal teams to align messaging with business goals
d. Track content performance and continuously optimize engagement and conversion
4.Paid Media & Performance Marketing
a. Manage
paid social ads
(Meta, TikTok, YouTube, etc.)
b. Optimize ad creatives, targeting, and budget allocation to improve ROI
d. Analyze campaign performance metrics (reach, CTR, CPA, ROAS)
e. Test and scale high-performing content and ad formats
5.Analytics & Growth Optimization
a. Monitor content and campaign performance using platform analytics
b. Use data insights to improve
engagement, follower growth, and sales impact
c. Prepare performance reports and actionable recommendations
d. Stay updated on
social trends, platform changes, and content best practices
Requirements& Qualifications
Must-Have
1) Proven experience in
social media marketing, content creation, or digital marketing
2) Strong understanding of
YouTube, Instagram, TikTok, and social media trends
3) Comfortable being
on camera
and acting as a
brand spokesperson
4) Hands-on ability to
shoot, edit, and publish content
(or manage production workflows)
5) Experience managing
paid social advertising campaigns
6) Creative mindset with strong storytelling and visual sense
7) Self-driven, proactive, and comfortable working in a
lean, fast-moving startup environment