Kerja Sepenuh Masa Marketing - Business Development Executive, Gaji tinggi MYR 4,000 di QHC MEDICAL CENTRE (SUBANG JAYA) Selangor - Maukerja

IMMEDIATELY HIRING!!!

Job Summary:

The Marketing & Business Development Senior Executive is responsible for planning, executing, and monitoring marketing strategies to increase the hospital's patient volume, corporate partnerships, and brand awareness. The role focuses on developing new business opportunities, maintaining existing client relationships, promoting hospital services, organizing marketing activities, and supporting revenue growth while ensuring compliance with healthcare regulations and ethical marketing practices.

Key Responsibilities:

1. Business Development

• Identify and develop new business opportunities with corporate companies, insurance providers, TPAs, clinics, GP networks, NGOs, schools, universities, hotels, and government agencies.
• Establish and maintain strong relationships with corporate clients and business partners.
• Conduct regular client visits and networking activities.
• Prepare business proposals, presentations, quotations, and service agreements.
• Negotiate service packages and coordinate implementation with relevant departments.
• Monitor market trends and competitor activities.
• Develop strategies to increase referrals and patient admissions.

2. Marketing & Branding

• Plan and execute annual marketing and promotional activities.
• Promote hospital services, specialist clinics, health screening packages, maternity services, surgical services, emergency services, and wellness programmes.
• Coordinate digital marketing campaigns through social media, website, email marketing, and online advertising.
• Develop marketing materials including brochures, banners, flyers, videos, and presentations.
• Ensure consistency of hospital branding across all platforms.
• Coordinate promotional campaigns during festive seasons and health awareness months.

3. Corporate Health Programme

• Promote corporate health screening programmes.
• Develop occupational health packages.
• Coordinate medical check-up programmes with corporate clients.
• Organize onsite health screening and wellness events.
• Maintain long-term relationships with Human Resource departments and company management.

4. Customer Relationship Management

• Maintain a database of corporate clients and referral sources.
• Follow up with prospective clients.
• Handle customer feedback professionally.
• Improve customer satisfaction through relationship management.
• Coordinate with Customer Service and Business Office to ensure smooth service delivery.

5. Event Management

• Organize health talks, medical exhibitions, roadshows, hospital open days, community programmes, and CSR activities.
• Coordinate participation in external exhibitions and health fairs.
• Arrange specialist talks and public education sessions.

6. Digital Marketing

• Manage hospital social media platforms.
• Create engaging healthcare-related content.
• Coordinate website updates.
• Monitor online enquiries and respond promptly.
• Analyse digital marketing performance using available analytics tools.

7. Internal Collaboration

• Work closely with Specialists, Medical Officers, Nursing, Business Office, HR, Finance, Operations, and Customer Service.
• Coordinate new service launches and promotional campaigns.
• Support hospital management in achieving business targets.

8. Reporting & Analysis

• Prepare weekly and monthly marketing reports.
• Track marketing expenditure and campaign ROI.
• Monitor patient statistics and referral sources.
• Analyse business performance and recommend improvement strategies.
• Present reports to Management during monthly meetings.

Key Performance Indicators (KPIs)

• Achieve annual marketing and revenue targets.
• Number of new corporate accounts secured.
• Growth in outpatient and inpatient referrals.
• Growth in health screening programmes.
• Number of marketing campaigns successfully executed.
• Corporate client retention rate.
• Increase in specialist clinic utilisation.
• Social media engagement and digital reach.
• Customer satisfaction score.
• Marketing budget adherence.

Pay: RM3,500.00 - RM4,000.00 per month

Work Location: In person