JOB SCOPE
Support the planning and execution of digital marketing content across assigned customer touchpoints.
Coordinate content calendars, campaign messages, creative assets and publishing requirements.
Adapt and prepare content for different digital channels, including SNS, eDM, Academy pages and other assigned platforms.
Support digital campaign execution for product launches, workshops, events and always-on marketing activities.
Monitor digital content performance, creator activity, UGC, competitor activity and relevant market trends.
Maintain campaign trackers, content records, reporting summaries and digital references.
Support new and emerging digital initiatives as assigned by management.
Handle administrative tasks, request raising, bookings and documentation related to own content and digital scope.
JOB DUTIES & RESPONSIBILITIES
1. Content & Digital Communications
Support content planning, message adaptation and content coordination across assigned digital touchpoints.
Prepare and coordinate content for SNS, eDM, Academy pages, campaign pages and other digital channels where required.
Work with designers, agencies, and internal stakeholders to ensure content assets are accurate, on-brand and ready for use.
Ensure approved content is published, updated or scheduled accurately and on time.
2. Digital Campaign Execution
Support execution of digital campaigns for product launches, workshops, events, promotions and always-on marketing activities.
Coordinate campaign briefs, content requirements, creative assets, timelines and publishing needs.
Support execution of digital activities such as social media contests and UGC campaigns.
Ensure campaign content is adapted appropriately for different customer touchpoints.
Support updates to customer-facing digital content where required, including Academy-related promotional pages.
3. Content Monitoring & Reporting
Monitor UGC, creator activity, campaign mentions, competitor content and relevant digital trends.
Maintain structured records, screenshots, folders and reference examples for reporting and content planning.
Compile regular digital content updates, performance observations and key learnings for review.
Highlight content opportunities, recurring customer interests or areas for improvement.
4. Emerging Digital Initiatives
Support new or evolving digital marketing initiatives as business needs develop.
Assist with content formats, platform testing, customer engagement flows and digital campaign support.
Support future digital touchpoints where content, customer journey or campaign communication is required.
5. Administrative Ownership of Own Scope
Handle request submissions, bookings, follow-ups and documentation related to assigned content or digital work.
Maintain proper filing, trackers and records for assigned activities.
Ensure routine follow-ups tied to own scope are completed on time.
Escalate issues, missing information or approval delays to the reporting manager where required.
6. Any Other Duties
Any other duties as assigned by management within reason.
KEY REQUIREMENTS
Experience
1–2 years of relevant experience in digital marketing, content coordination, campaign execution, social media or marketing operations preferred.
Fresh graduates with learning agility and execution discipline are welcomed.
Skills & Competencies
Good understanding of digital content workflows and customer-facing communication.
Strong coordination, organisation and follow-up skills.
Able to adapt content across different platforms and formats.
Detail-oriented with strong ownership of execution and documentation.
Comfortable managing multiple deadlines, assets and stakeholders.
Able to support evolving digital initiatives as business needs develop.
Clear communication skills with internal stakeholders, vendors and partners.
Software / Tools
Microsoft Office: Excel, PowerPoint, Word
Canva or equivalent basic image editing tools
CapCut or equivalent basic video editing tools
Familiarity with social media publishing or reporting tools preferred
Basic CMS / website content updating experience preferred
FUJIFILM ASIA PACIFIC PTE. LTD.