About the Role
We are looking for a Sales Executive to drive the growth of our frozen food business by developing new customers and expanding our presence across the retail, hotel, restaurant, catering and food-service sectors.
The ideal candidate should have hands-on experience in B2B sales and approaching purchasing decision-makers, with a strong understanding of how to introduce frozen food products, secure listings, negotiate pricing and build long-term customer relationships.
Key Responsibilities
- Identify and approach new customers in:
- Supermarkets & retail stores
- Mini markets & grocery stores
- Hotels
- Restaurants & cafés
- Catering companies
- Food-service operators
- Distributors, wholesalers and resellers
- Develop and maintain strong relationships with buyers, purchasing managers, business owners and chefs.
- Conduct cold calling, WhatsApp outreach, email and face-to-face sales visits to generate new business.
- Present and introduce our frozen food products to potential customers.
- Arrange product sampling, product demonstrations and trial orders.
- Follow up on leads and convert prospects into regular customers.
- Negotiate pricing, MOQ, payment terms and commercial arrangements within company guidelines.
- Secure new product listings and expand existing customer accounts.
- Achieve monthly sales targets and new customer acquisition targets.
- Monitor customer feedback, competitor activities, pricing and market trends.
- Coordinate with production and operations teams to ensure customer orders are fulfilled smoothly.
- Maintain accurate records of customers, quotations, sales activities, orders and follow-ups.
- Follow up on outstanding payments when required.
- Attend food exhibitions, trade events and relevant business networking activities when required.
- Provide regular sales reports and updates to management.
Target Customers
The main focus will be on developing B2B customers such as:
Retail
- Supermarkets
- Mini markets
- Grocery stores
- Specialty food shops
Food Service
- Hotels
- Restaurants
- Cafés
- Caterers
- Canteens
- Cloud kitchens
- Food operators
Distribution
- Wholesalers
- Frozen food distributors
- Agents
- Stockists
- Resellers
Requirements
- Minimum 1–3 years of sales experience, preferably in frozen food, FMCG, food & beverage or food-service industry.
- Experience approaching retailers, supermarkets, hotels, catering companies or food-service businesses is highly preferred.
- Proven ability to generate new leads and acquire new customers.
- Strong communication, negotiation and presentation skills.
- Comfortable making sales calls and conducting face-to-face customer visits.
- Results-oriented and able to work independently.
- Possess own transport and a valid driving licence.
- Willing to travel for customer visits within Klang Valley and other areas when required.
- Basic knowledge of Microsoft Office / Google Workspace and WhatsApp Business.
- Able to communicate in Bahasa Malaysia and English. Additional languages are an advantage.
What We Offer
- Basic salary + attractive sales commission
- Performance incentives
- Opportunity to grow with a growing Malaysian frozen food manufacturer
- Training on products, pricing and sales processes
- Career development opportunities
Job Location
Ukay Perdana, Selangor
Working Area: Primarily Klang Valley, with travel to customer locations as required.
How to Apply
Interested candidates are encouraged to submit their resume/CV, including details of relevant sales experience, customer portfolio and expected salary.
Only shortlisted candidates will be contacted.
Pay: RM2,000.00 - RM2,800.00 per month
Benefits:
- Company car
- Free parking
- Opportunities for promotion
- Professional development
Application Question(s):
- WHAT IS YOUR EXPECTED SALARY?
- NOTICE PERIOD
Work Location: In person