Sales Executive / Field Sales Specialist
Full-Time
Position Overview
We are seeking highly motivated, disciplined, and results-driven Field Sales Executives to drive merchant acquisition, customer engagement, and hub expansion initiatives across assigned territories.
This role is not suitable for individuals seeking a routine desk-based position. The successful candidate will spend the majority of their time on the ground, conducting field research, identifying growth opportunities, engaging with merchants, building strategic relationships, and executing sales initiatives that directly contribute to revenue growth with strict KPI Targets.
The ideal candidate must possess strong discipline, excellent communication skills, high accountability, and the ability to perform under strict KPI requirements. Fresh graduates with strong ambition and willingness to learn are encouraged to apply.
Key Responsibilities
Territory & Hub Research
- Conduct daily field research to identify potential hub locations.
- Analyse foot traffic patterns and customer movement.
- Identify high-potential commercial zones, residential areas, business districts, universities, office buildings, and retail clusters.
- Gather market intelligence on competitors and market trends.
- Assess hub viability based on population density, accessibility, merchant concentration, and customer demand.
- Submit daily territory assessment reports.
Merchant Acquisition
- Identify and approach prospective merchants daily. ( Invidual Research with Daily leads target)
- Present company products, services, and partnership opportunities.
- Conduct face-to-face sales presentations.
- Negotiate commercial terms within approved guidelines.
- Drive merchant onboarding activities.
- Coordinate onboarding documentation and compliance requirements.
- Ensure smooth activation of newly acquired merchants.
Relationship Management
- Build strong relationships with merchants and business owners.
- Conduct regular merchant visits.
- Identify merchant challenges and opportunities.
- Recommend solutions to improve merchant sales performance.
- Maintain high merchant retention rates.
- Act as the primary point of contact for assigned merchants.
Sales Activation & Growth Initiatives
- Execute field marketing campaigns and activation events.
- Organise roadshows and promotional activities.
- Support product launches and merchant campaigns.
- Identify local growth opportunities within assigned territories.
- Drive customer acquisition initiatives.
- Increase transaction volumes and merchant engagement via outbound calls and arrange meetings at customer’s site
Reporting & Data Management
- Maintain accurate records of all field activities.
- Update CRM systems daily.
- Submit daily activity reports.
- Submit weekly pipeline reports.
- Submit monthly territory growth reports.
- Track sales conversion rates and merchant performance.
- Monitor KPI achievements consistently.
Daily Operational Requirements
Every Field Sales Executive is expected to complete the following:
Daily Planning (8:30 AM)
- Review previous day’s performance.
- Review assigned territory.
- Plan merchant visitation route.
- Review sales targets.
- Review pending follow-ups.
Field Execution
Minimum expectations may include:
- 20–30 merchant visits per day.
- 10–15 quality sales presentations.
- 5–10 qualified opportunities generated.
- Daily prospecting activities.
- Territory mapping updates.
- Merchant relationship visits.
Reporting (End of Day)
- Submit activity report.
- Update CRM.
- Record merchant feedback.
- Record sales opportunities.
- Submit location and territory findings.
- Highlight operational challenges and recommendations.
Standard Operating Procedure (SOP) Compliance
All employees must strictly adhere to company SOPs including:
Sales SOP
- Lead qualification process.
- Merchant engagement standards.
- Sales presentation standards.
- Proposal submission procedures.
- Follow-up schedules.
- Closing procedures.
Reporting SOP
- Daily reporting deadlines.
- CRM update requirements.
- Activity tracking.
- Performance documentation.
Conduct SOP
- Professional appearance.
- Ethical selling practices.
- Customer service standards.
- Brand representation standards.
Failure to comply with SOP requirements may result in performance reviews and corrective action.
Key Performance Indicators (KPIs)
Monthly Merchant Acquisition
- Achieve assigned merchant onboarding targets (Daily,Weekly & Monthly)
Sales Activity Targets
- Daily merchant visits.
- Weekly sales presentations.
- Qualified leads generated.
- Follow-up completion rate.
Revenue Targets
- Merchant-generated revenue and Sales Target set as per the company's monthly Targets
- Transaction growth of Products sales ( GMV)
- Customer acquisition performance.
Territory Development
- New hub opportunities identified
- New merchant clusters established.
- Market penetration growth.
Operational Excellence
- CRM accuracy.
- Reporting compliance.
- SOP adherence.
- Merchant satisfaction scores.
Candidate Requirements
Education
- Diploma or Degree in Business, Marketing, Sales, Entrepreneurship, or related fields.
- Fresh graduates are encouraged to apply.
Experience
- Field sales experience is advantageous.
- Merchant acquisition experience is preferred.
- Experience in startup, FMCG, logistics, e-commerce, or technology sectors is a plus.
Skills
- Strong communication skills.
- Negotiation skills.
- Problem-solving abilities.
- Territory management.
- Relationship-building capabilities.
- Self-discipline and accountability.
- Ability to work independently.
What We Look For
We are looking for individuals who:
- Thrive in fast-paced environments.
- Are highly disciplined and accountable.
- Are willing to spend significant time in the field.
- Have a strong desire to achieve targets.
- Are resilient and capable of handling rejection.
- Want to grow into leadership positions as the company expands.
This role offers significant career progression opportunities for individuals who consistently demonstrate strong performance, leadership qualities, and commitment to achieving business objectives.
Pay: RM2,000.00 - RM2,800.00 per month
Work Location: In person