We are looking for an experienced Key Account Manager / Channel Development professional to drive the expansion of our offline retail business in Malaysia and Southeast Asia.
You will be responsible for developing and managing strategic relationships with major retail chains, identifying new business opportunities, and driving the end-to-end onboarding and growth of our brands across key offline channels.
This is a hands-on commercial role for someone who understands how modern retail channels operate and is confident managing negotiations, partnerships, launches, promotions, and sales performance.
Experience working directly with Watsons Malaysia or other major beauty, cosmetics, FMCG, or retail chains will be highly valued.
Key Responsibilities:
1. Develop Key Account & Retail Channels
- Identify, develop, and manage strategic offline Key Account (KA) channels across Malaysia and Southeast Asia.
- Build partnerships with major retail chains such as Watsons Malaysia and other relevant beauty, cosmetics, FMCG, and lifestyle retailers.
- Drive brand onboarding, distribution expansion, and commercial growth across offline channels.
2. Manage End-to-End Partnerships
- Lead the full partnership process, from initial business development and channel access to commercial negotiations, contract signing, and implementation.
- Develop commercially attractive proposals and negotiate pricing, margins, promotional terms, listing fees, and other commercial conditions.
- Ensure smooth execution of partnership agreements and channel initiatives.
3. Drive Channel Operations & Sales
- Manage day-to-day KA operations, including new product launches, product listings, promotions, campaigns, inventory coordination, and sales performance.
- Monitor channel sales, profitability, expenses, and settlements.
- Coordinate with internal teams to ensure timely execution of launches and promotional activities.
- Identify operational issues and opportunities to continuously improve channel performance.
4. Build Strategic Client Relationships
- Develop and maintain strong relationships with key decision-makers and stakeholders within major retail accounts.
- Act as the primary point of contact for assigned KA partners.
- Coordinate internal and external resources across Sales, Marketing, Supply Chain, Finance, and Operations to achieve business objectives.
- Take ownership of channel sales targets and business growth.
5. Market & Channel Development
- Continuously monitor Malaysia and Southeast Asian retail trends, consumer behavior, competitor activity, and channel dynamics.
- Identify new retail opportunities and potential strategic partners.
- Provide market insights and recommendations to support the company's offline channel expansion strategy.
What We're Looking For:
- Bachelor's degree or above.
- 5+ years of experience in Key Account Management, Channel Sales, Modern Trade, Retail Business Development, or Channel Operations.
- Strong understanding of offline retail and modern trade channels in Malaysia and/or Southeast Asia.
- Proven experience managing major retail accounts or chain stores.
- Experience working directly with Watsons Malaysia HQ is a strong advantage.
- Experience in beauty, cosmetics, skincare, FMCG, consumer goods, or related industries is highly preferred.
- Strong understanding of KA partnership models, commercial negotiations, and retail business processes.
- Hands-on experience with new product launches, promotions, contracts, listing processes, expense management, reconciliation, and settlement.
- Strong commercial mindset with a proven ability to drive sales and business growth.
- Excellent communication, negotiation, stakeholder management, and cross-functional collaboration skills.
- Strong ownership, execution ability, and a results-driven mindset.
Why Join Us?
- Take ownership of the development of major offline retail channels in Malaysia.
- Work directly with strategic KA partners and leading retail chains.
- Play a key role in expanding our beauty and consumer brands across Southeast Asia.
- High level of ownership and visibility within a growing international business.
- Opportunity to build and shape the company's offline retail channel strategy.