Kerja Sepenuh Masa, CRM Executive di WP Kuala Lumpur - Maukerja

About the role

Plan and execute CRM campaigns to improve customer retention, engagement and reactivation.

Key responsibilities

• Segment customers based on activity, spending behaviour, lifecycle stage and value

• Manage campaigns through SMS, Telegram, WhatsApp, Push Notification, Email and other CRM channels

• Develop retention and reactivation offers based on customer behaviour and LTV

• Track campaign performance including conversion, retention, reactivation, ROI and promotion cost

• Conduct A/B testing on offers, messaging, timing and customer segments

• Prepare weekly and monthly CRM performance reports and provide improvement recommendations

• Work closely with Marketing, Operations, Customer Service and Data teams

About you

• 1–3 years experience in CRM, retention, lifecycle marketing or digital marketing

• Strong Excel / Google Sheets and data analysis skills

• Good understanding of customer segmentation, retention and campaign performance

• Detail-oriented, analytical and able to manage multiple campaigns

• Experience with CRM or marketing automation tools is an advantage