- Choa Chu Kang Southwest (Singapore) Singapore
Kerja Sepenuh Masa Marketing Strategist, Gaji tinggi SGD 3,850 di Absolute Kinetics Consultancy Pte Ltd Southwest (Singapore) - Maukerja
Marketing Strategist
Absolute Kinetics Consultancy Pte Ltd
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
Role Overview
We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking.
Key Responsibilities
Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.
Plan and manage integrated marketing campaigns across digital and selected offline channels.
Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.
Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.
Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights.
Conduct market and competitor research to identify trends, opportunities, and areas for differentiation.
Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs.
Support content planning across platforms such as website, email, social media, and promotional materials.
Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution.
Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints.
Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities.
Requirements
Experience in marketing, digital marketing, campaign strategy, or related functions.
Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning.
Ability to interpret data and translate insights into actionable marketing recommendations.
Strong writing, communication, and stakeholder management skills.
Good organisational and project management abilities, with the ability to manage multiple initiatives at once.
Creative thinker with a data-driven mindset.
Able to work independently while collaborating effectively with internal teams and external partners.
Nice to Have
Experience in education, training, professional services, or course marketing.
Familiarity with CRM systems, marketing automation tools, and analytics platforms.
Understanding of SEO, SEM, paid media, and conversion-focused marketing.
Experience supporting brand-building and lead generation campaigns.
Absolute Kinetics Consultancy (AKC) Pte Ltd officially opened for business on 18th April 2001.
AKC is an Approved Training Organisation appointed by SkillsFuture Singapore (SSG) to provide a wide range of courses approved by Ministry of Manpower (MOM), SkillsFuture Singapore (SSG), Singapore Resuscitation and First Aid Council (SRFAC), & Singapore Civil Defence Force (SCDF).
Its clientele list includes SMEs to MNCs from various industrials ranging from construction, manufacturing, oil & gas to employment firms (Certificate of Employment Intermediaries for Key Appointment Holders & General Employees). The company is also an approved MOM SIP (Settling in Programme for Foreign Domestic Workers) training center and an approved Food Safety training provider.
AKC conducts workplace and health safety courses as its core business and also offers consultancy, risk management and other specialised training services such as certificate for employment intermediaries. It also has a team of around 100 professionals (comprising full time and part time trainers) skilled in various safety specialisations such as construction safety, scaffolding, shipyard safety, metalworking and welding, amongst others.
We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking.
Key Responsibilities
Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.
Plan and manage integrated marketing campaigns across digital and selected offline channels.
Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.
Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.
Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights.
Conduct market and competitor research to identify trends, opportunities, and areas for differentiation.
Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs.
Support content planning across platforms such as website, email, social media, and promotional materials.
Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution.
Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints.
Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities.
Requirements
Experience in marketing, digital marketing, campaign strategy, or related functions.
Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning.
Ability to interpret data and translate insights into actionable marketing recommendations.
Strong writing, communication, and stakeholder management skills.
Good organisational and project management abilities, with the ability to manage multiple initiatives at once.
Creative thinker with a data-driven mindset.
Able to work independently while collaborating effectively with internal teams and external partners.
Nice to Have
Experience in education, training, professional services, or course marketing.
Familiarity with CRM systems, marketing automation tools, and analytics platforms.
Understanding of SEO, SEM, paid media, and conversion-focused marketing.
Experience supporting brand-building and lead generation campaigns.
Absolute Kinetics Consultancy (AKC) Pte Ltd officially opened for business on 18th April 2001.
AKC is an Approved Training Organisation appointed by SkillsFuture Singapore (SSG) to provide a wide range of courses approved by Ministry of Manpower (MOM), SkillsFuture Singapore (SSG), Singapore Resuscitation and First Aid Council (SRFAC), & Singapore Civil Defence Force (SCDF).
Its clientele list includes SMEs to MNCs from various industrials ranging from construction, manufacturing, oil & gas to employment firms (Certificate of Employment Intermediaries for Key Appointment Holders & General Employees). The company is also an approved MOM SIP (Settling in Programme for Foreign Domestic Workers) training center and an approved Food Safety training provider.
AKC conducts workplace and health safety courses as its core business and also offers consultancy, risk management and other specialised training services such as certificate for employment intermediaries. It also has a team of around 100 professionals (comprising full time and part time trainers) skilled in various safety specialisations such as construction safety, scaffolding, shipyard safety, metalworking and welding, amongst others.
Peringatan Penting
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