The Marketing & Design Executive will take a lead role in driving brand visibility and revenue for Creative Eateries’ diverse portfolio. You will be responsible for the strategic planning and end-to-end execution of integrated marketing campaigns—including hands-on photography and video creation—while managing key partnerships, ensuring brand consistency, and driving cross-functional coordination.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Planning & Execution
Lead and manage end-to-end integrated marketing campaigns for assigned brands, ensuring all activities align with group-wide financial goals.
Develop and implement comprehensive marketing strategies for new outlet openings, brand refreshes, and large-scale corporate events (e.g., Town Halls, Internal Awards).
Analyse campaign performance using data-driven insights to recommend improvements for future ROI.
Partnerships & Public Relations Management
Drive high-level external partnerships (e.g., banks & malls) to negotiate and execute high-impact promotions.
Spearhead Media and Public Relations activations, including managing relationships with KOLs, food critics, and journalists.
Content Creation & Digital Engagement
Oversee the social media content strategy, ensuring brand voice consistency and high engagement rates across all platforms.
Develop and refine the CRM strategy for the Creative Eateries membership program, creating targeted engagement campaigns to increase customer lifetime value.
Produce polished digital assets, menu visuals, and promotional videos that align with brand guidelines and elevate visual storytelling across social media and digital channels.
Manage pre-production logistics (shot lists, prop sourcing, location setups) and post-production workflows (color grading, sound design, audio editing, and formatting for multi-platform distribution).
Operations & Brand Development
Support outlet-level marketing implementation - Project manage menu revamps and POSM production, coordinating between the culinary team, operations, and external designers.
Proactively contribute to the conceptualization of new dining concepts, providing market research and competitive analysis to management.
Manage the BTL strategy, identifying high-traffic ad spaces and innovative activation methods to drive footfall.
Service Excellence & Leadership
Lead the service recovery process, setting the standard for how the group handles feedback across digital and offline channels.
Provide guidance to junior marketing executives or interns to ensure operational excellence.
REQUIREMENTS
Min. Diploma in Business, Marketing or Liberal Arts
Preferably 3 years of experience in related field
Strong interest in F&B Industry (Restaurant & Catering)
Positive working attitude, self-driven and proactive
Keen eye for graphic visuals (POSM and Menu)
Proficient in Illustrator, Indesign, Canva, CapCut, etc
Able to use a DSLR proficiently, and have basic video editing skills
Ability to multi-task and adapt to change quickly
Creative thinker and strong ability to conceptualize designs and customer experience
Creative, motivated, focused, flexible, team-oriented, with the ability to work within tight deadlines and communicate ideas effectively
Creative Eateries
Join one of Singapore’s most prominent caterers in our Event Sales Team and be in the forefront of Singapore’s MICE and F&B Industry!
Creative Eateries Catering has successfully executed numerous high profile events such as:
Beerfest Asia Formula 1 Singapore Airshow Singapore Biennale APEC Summit Singapore Communicasia Exhibitions