Marketing Executive
Salary Range: RM3,500 – RM4,000/month
Working Hours: Monday to Friday (9am-6pm)
Location: NO. 16B & 16C (2nd & 3rd Floor), JALAN TEMPUA 2A, BANDAR PUCHONG JAYA, 47100 PUCHONG, SELANGOR
Job Overview
We are looking for a creative and performance-driven Marketing Executive who has hands-on experience in digital advertising and content creation.
The ideal candidate should understand how to run and optimize paid ads, create engaging social media content, and be comfortable appearing on camera for videos when required.
This role combines performance marketing + social media + content creation, so we are looking for someone who is creative while also being comfortable working with numbers and campaign results.
Key Responsibilities
1. Digital Advertising / Performance Marketing
- Plan, set up, launch, and manage paid advertising campaigns.
- Manage ads across platforms such as Meta (Facebook & Instagram).
- Monitor campaign performance on a daily/weekly basis.
- Optimize campaigns based on key metrics such as:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- ROAS
- Conduct A/B testing for different creatives, audiences, copy, and campaign strategies.
- Identify underperforming ads and make adjustments to improve results.
- Manage advertising budgets and ensure spending is used effectively.
- Prepare regular performance reports and provide recommendations for improvement.
- Work closely with the sales/team to understand lead quality and improve campaign targeting.
2. Content Creation
- Plan and create engaging content for the company's social media platforms.
- Develop content ideas for: Reels, TikTok videos, Short-form videos, Promotional content, Product/service introduction videos, Behind-the-scenes content, Trend-based content and etc.
- Write simple and engaging captions, hooks, headlines, and advertising copy.
- Assist with basic photography and video shooting.
- Edit short-form videos using tools such as CapCut, Canva, or similar platforms.
3. On-Camera Content
- Comfortable and confident appearing in front of the camera.
- Participate in short videos, Reels, TikTok content, advertisements, and promotional videos.
- Work with the team to develop scripts, talking points, and creative concepts.
- Comfortable trying different content styles and following current social media trends.
4. Social Media Management
- Assist in managing the company's social media accounts.
- Plan and maintain a consistent content calendar.
- Schedule and publish content regularly.
- Monitor content performance and identify which topics or formats perform best.
- Keep up with current social media trends, viral formats, sounds, and competitor activities.
- Suggest new content ideas to improve reach, engagement, leads, and brand awareness.
5. Marketing Campaigns
- Support the planning and execution of online marketing campaigns.
- Coordinate advertising and content around promotions, launches, events, and seasonal campaigns.
- Work with internal team members or external vendors when required.
- Ensure marketing materials and campaigns are delivered according to timeline.
- Review campaign results and suggest improvements for future campaigns.
Requirements
- Diploma/Degree in Marketing, Digital Marketing, Mass Communication, Business, Media, or a related field is preferred.
- Previous hands-on experience in running paid digital ads is highly preferred.
- Familiar with Meta Ads Manager would be an advantage.
- Experience in social media and content creation.
- Comfortable appearing on camera.
- Familiar with tools such as Canva, CapCut, or similar editing software.
- Basic understanding of digital marketing metrics and campaign analysis.
- Good communication and copywriting skills.
- Able to work independently and take ownership of assigned campaigns.
- Able to manage multiple tasks and meet deadlines.
What We're Looking For
The right candidate is someone who:
- Knows how to run ads, not just boost posts.
- Understands how to look at campaign data and make optimization decisions.
- Enjoys creating social media content.
- Is comfortable shooting videos and being on camera.
- Has a good sense of what makes content interesting and engaging.
- Keeps up with TikTok, Instagram, Facebook, and other social media trends.
- Is willing to experiment with different creatives and marketing approaches.
- Can balance creativity with performance/results.
- Takes initiative instead of waiting for instructions for every task.
Benefits
- EPF, SOCSO, EIS
- Annual Leave & Medical Leave
- Medical Claim
- Dental Claim
- Birthday Leave
- Festive season gift and celebration
- Yearly Performance Bonus
- Unlimited Snacks & Drinks in the Pantry
Pay: RM3,500.00 - RM4,000.00 per month
Application Question(s):
- May i know your expected salary?
Education:
- Diploma/Advanced Diploma (Required)
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person