- Geylang Southeast (Singapore) Singapore
Kerja Sepenuh Masa Marketing Communications Manager, Gaji tinggi SGD 6,500 di Transported Asset Protection Association Asia Pacific Southeast (Singapore) - Maukerja
Marketing Communications Manager
Transported Asset Protection Association Asia Pacific
Kongsi
Simpan
Lokasi Kerja
Penerangan Kerja
Tanggungjawab
TAPA APAC is seeking an experienced, hands-on
Marketing Communications Manager
to lead the Association’s marketing, communications and stakeholder engagement activities across the Asia Pacific region.
This is a strategic and execution-focused role requiring strong capabilities in
B2B marketing, corporate communications, content development, digital and performance marketing, executive presentations, event and webinar marketing, stakeholder engagement and team leadership
.
The successful candidate will strengthen TAPA APAC’s brand visibility and promote its membership, industry standards, training, certification, conferences and other initiatives. The role requires an individual who can work independently, manage multiple priorities and engage confidently with
C-suite executives, Board and Chairperson representatives, industry leaders, government and law enforcement agencies, business associations, media partners and service providers
.
Key Responsibilities
Marketing Strategy & Campaign Management
Develop and execute integrated marketing and communications strategies aligned with TAPA APAC’s priorities.
Strengthen brand positioning and visibility across Asia Pacific’s supply chain, logistics and security communities.
Plan and manage B2B campaigns for membership, standards, training, certification, conferences, exhibitions, webinars and industry programmes.
Define target audiences, communication channels, campaign schedules, KPIs and performance measures.
Ensure consistent brand messaging and visual standards across all communication channels.
Content, Corporate Communications & PR
Write, edit and manage
press releases, articles, newsletters, EDMs, speeches, website content, event materials and corporate communications
.
Translate technical or complex information into clear, compelling content for B2B and industry audiences.
Identify industry developments, news and member stories for TAPA APAC communication platforms.
Coordinate media engagement and work with external PR/media partners and industry publications.
Lead editorial planning and production of
TAPA APAC’s LOOKOUT Magazine
, including editorial direction, themes and publication schedules.
Research and develop articles, interviews, member profiles, feature stories and thought-leadership content.
Executive Presentations & Communications
Develop professional, persuasive and visually impactful presentations for the
Board, Chairperson, C-suite management and senior representatives
.
Transform strategic, operational and technical information into clear narratives for senior-level and international audiences.
Prepare speaking notes, scripts and key messages for global conferences, industry forums and stakeholder engagements.
Work with senior management and subject-matter experts to ensure accuracy, effective messaging and brand alignment.
Digital & Performance Marketing
Plan and execute organic and paid campaigns across
LinkedIn, Meta and other relevant digital platforms
.
Manage
Google Ads, SEO and website traffic-generation initiatives
.
Use
Google Analytics and other reporting tools
to monitor campaign performance, audience behaviour, conversions and ROI.
Analyse performance data to optimise advertising expenditure, content and lead-generation activities.
Track marketing KPIs and recommend improvements based on data and insights.
Keep current with digital advertising, social media, SEO and emerging marketing technologies.
Creative, Visual & Video Content
Provide creative direction for advertisements, digital banners, social media graphics, event materials, publications, presentations and marketing collateral.
Apply strong copywriting skills and understanding of visual hierarchy, advertising layouts and audience engagement.
Develop
video concepts, storyboards and scripts
for corporate, promotional, commercial and instructional content.
Use appropriate
AI-enabled tools
to support content creation, visual design, presentations, video production and marketing productivity.
Review materials for accuracy, quality, brand consistency and audience suitability.
Conferences, Exhibitions & Webinars
Lead marketing and communications for TAPA APAC conferences, exhibitions, awards, training programmes, webinars and regional events.
Plan, organise and host webinars with members, industry partners and subject-matter experts.
Develop webinar themes, programmes, speaker briefs, scripts, presentations and promotional campaigns.
Coordinate speakers, moderators, rehearsals, registrations, technical arrangements and post-event follow-up.
Host or moderate webinars where required.
Develop event campaigns to drive awareness, registrations, attendance and stakeholder participation.
Oversee exhibition displays, booth concepts, signage, audiovisual content, printed materials and onsite branding.
Coordinate with internal teams, venues, sponsors, exhibitors, speakers and external suppliers.
Provide onsite event support and oversee professional presentation of the TAPA APAC brand.
Manage post-event communications, reporting and content repurposing.
Stakeholder Engagement & Partnerships
Build and maintain professional relationships with members, partners, sponsors and industry stakeholders.
Engage confidently with
government agencies, law enforcement agencies, embassies, business associations and industry organisations
.
Identify opportunities for partnerships, joint programmes, webinars, cross-promotion, media collaboration and industry engagement.
Develop partnership proposals, presentations and supporting communications.
Coordinate external content contributions, speaking engagements and event participation.
Team Leadership & Cross-Functional Collaboration
Lead and manage a marketing team of approximately
2–3 staff
, including setting priorities, allocating responsibilities and monitoring performance and deadlines.
Coach and support team members while maintaining high standards of quality and accountability.
Manage multiple concurrent projects and deadlines effectively.
Collaborate with membership, training, certification, intelligence, operations and events teams.
Take ownership of projects and work independently while maintaining effective cross-functional collaboration.
Requirements
Candidates should possess:
Minimum 5 years of relevant professional experience
in marketing, corporate communications, public relations, digital/social media marketing, conferences, exhibitions, webinars or related areas.
A recognised
Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, Business or a related discipline
.
Strong
B2B marketing and corporate communications skills
, including demonstrated professional writing, editing, proofreading and content-development experience.
Proven experience managing
social media and performance marketing campaigns
, particularly LinkedIn and Meta.
Working knowledge of
Google Ads, SEO and Google Analytics
, including the ability to interpret campaign and audience data.
Proven ability to develop professional and persuasive
Board/C-suite presentations
, executive messaging, speaking notes and conference scripts.
Experience planning, promoting and delivering
corporate conferences, exhibitions and/or webinars
, including coordination with speakers, partners and external stakeholders.
Experience managing exhibition booths, onsite branding, displays and event-related communications.
Strong
copywriting, storytelling and editorial skills
, with the ability to communicate complex or technical subjects clearly.
Strong visual and creative judgement in presentation design, advertising layouts and marketing collateral.
Experience developing
video concepts, storyboards and scripts
for promotional, corporate or instructional content.
Familiarity with
AI-enabled content, design, presentation or video-production tools
.
Demonstrated experience
leading or supervising a team
, with the ability to allocate work, guide staff and manage performance.
Strong project-management and organisational skills, with the ability to manage multiple priorities and deadlines.
Ability to work independently, take ownership of projects and exercise sound professional judgement.
Strong interpersonal, stakeholder-management and presentation skills, with confidence engaging senior executives, members, partners and public-sector stakeholders.
Proficiency in
Microsoft Office, particularly PowerPoint and Excel, Canva and relevant marketing tools
.
Experience within
supply chain, logistics, transportation, security or a related B2B sector is preferred
.
Core Skills
B2B Marketing Strategy | Corporate Communications | Content & Copywriting | Public Relations | Digital & Performance Marketing | LinkedIn & Meta Campaigns | Google Ads | SEO | Google Analytics | Executive & Board Presentations | Event & Conference Marketing | Webinar Management & Hosting | Stakeholder Engagement | Partnership Development | Editorial & Publication Management | Video Content & Storyboarding | AI Marketing Tools | Brand Management | Team Leadership | Project Management
The Leading Association for Global Supply Chain Resilience & Sustainability
The Transported Asset Protection Association (TAPA) is the leading global association that unites supply chain industry leaders and organizations with the common aim of upholding the highest standards of supply chain resilience and sustainability.
Today, in Europe, the Middle East and Africa (EMEA), The Americas and Asia Pacific (APAC), TAPA’s membership is at its highest ever level – and growing month-on-month. The Association’s members include many of the world’s leading manufacturing brands as well as their logistics and transport providers with combined annual sales of over US$900 billion.
At Asia Pacific, TAPA APAC is the fastest growing supply chain community of over 1000 member companies, government agencies and custom partners in the region.
TAPA APAC members include:
Manufacturers & Shippers;
Logistic Service Providers;
Security Service Providers;
Insurance Providers;
Parking Place Operators;
Independent Audit Bodies;
Law Enforcement Agencies, Government Entities & Customs Partners;
Academic Partners and others.
Mission
To minimize cargo losses from the supply chain. TAPA achieves this through the development and application of global security standards, recognized industry practices, technology, education, benchmarking, regulatory collaboration, and the proactive identification of crime trends and supply chain security threats
Vision
TAPA’s vision is an international supply chain where controlled and traceable product can be transported in a cost efficient and secure environment.
Marketing Communications Manager
to lead the Association’s marketing, communications and stakeholder engagement activities across the Asia Pacific region.
This is a strategic and execution-focused role requiring strong capabilities in
B2B marketing, corporate communications, content development, digital and performance marketing, executive presentations, event and webinar marketing, stakeholder engagement and team leadership
.
The successful candidate will strengthen TAPA APAC’s brand visibility and promote its membership, industry standards, training, certification, conferences and other initiatives. The role requires an individual who can work independently, manage multiple priorities and engage confidently with
C-suite executives, Board and Chairperson representatives, industry leaders, government and law enforcement agencies, business associations, media partners and service providers
.
Key Responsibilities
Marketing Strategy & Campaign Management
Develop and execute integrated marketing and communications strategies aligned with TAPA APAC’s priorities.
Strengthen brand positioning and visibility across Asia Pacific’s supply chain, logistics and security communities.
Plan and manage B2B campaigns for membership, standards, training, certification, conferences, exhibitions, webinars and industry programmes.
Define target audiences, communication channels, campaign schedules, KPIs and performance measures.
Ensure consistent brand messaging and visual standards across all communication channels.
Content, Corporate Communications & PR
Write, edit and manage
press releases, articles, newsletters, EDMs, speeches, website content, event materials and corporate communications
.
Translate technical or complex information into clear, compelling content for B2B and industry audiences.
Identify industry developments, news and member stories for TAPA APAC communication platforms.
Coordinate media engagement and work with external PR/media partners and industry publications.
Lead editorial planning and production of
TAPA APAC’s LOOKOUT Magazine
, including editorial direction, themes and publication schedules.
Research and develop articles, interviews, member profiles, feature stories and thought-leadership content.
Executive Presentations & Communications
Develop professional, persuasive and visually impactful presentations for the
Board, Chairperson, C-suite management and senior representatives
.
Transform strategic, operational and technical information into clear narratives for senior-level and international audiences.
Prepare speaking notes, scripts and key messages for global conferences, industry forums and stakeholder engagements.
Work with senior management and subject-matter experts to ensure accuracy, effective messaging and brand alignment.
Digital & Performance Marketing
Plan and execute organic and paid campaigns across
LinkedIn, Meta and other relevant digital platforms
.
Manage
Google Ads, SEO and website traffic-generation initiatives
.
Use
Google Analytics and other reporting tools
to monitor campaign performance, audience behaviour, conversions and ROI.
Analyse performance data to optimise advertising expenditure, content and lead-generation activities.
Track marketing KPIs and recommend improvements based on data and insights.
Keep current with digital advertising, social media, SEO and emerging marketing technologies.
Creative, Visual & Video Content
Provide creative direction for advertisements, digital banners, social media graphics, event materials, publications, presentations and marketing collateral.
Apply strong copywriting skills and understanding of visual hierarchy, advertising layouts and audience engagement.
Develop
video concepts, storyboards and scripts
for corporate, promotional, commercial and instructional content.
Use appropriate
AI-enabled tools
to support content creation, visual design, presentations, video production and marketing productivity.
Review materials for accuracy, quality, brand consistency and audience suitability.
Conferences, Exhibitions & Webinars
Lead marketing and communications for TAPA APAC conferences, exhibitions, awards, training programmes, webinars and regional events.
Plan, organise and host webinars with members, industry partners and subject-matter experts.
Develop webinar themes, programmes, speaker briefs, scripts, presentations and promotional campaigns.
Coordinate speakers, moderators, rehearsals, registrations, technical arrangements and post-event follow-up.
Host or moderate webinars where required.
Develop event campaigns to drive awareness, registrations, attendance and stakeholder participation.
Oversee exhibition displays, booth concepts, signage, audiovisual content, printed materials and onsite branding.
Coordinate with internal teams, venues, sponsors, exhibitors, speakers and external suppliers.
Provide onsite event support and oversee professional presentation of the TAPA APAC brand.
Manage post-event communications, reporting and content repurposing.
Stakeholder Engagement & Partnerships
Build and maintain professional relationships with members, partners, sponsors and industry stakeholders.
Engage confidently with
government agencies, law enforcement agencies, embassies, business associations and industry organisations
.
Identify opportunities for partnerships, joint programmes, webinars, cross-promotion, media collaboration and industry engagement.
Develop partnership proposals, presentations and supporting communications.
Coordinate external content contributions, speaking engagements and event participation.
Team Leadership & Cross-Functional Collaboration
Lead and manage a marketing team of approximately
2–3 staff
, including setting priorities, allocating responsibilities and monitoring performance and deadlines.
Coach and support team members while maintaining high standards of quality and accountability.
Manage multiple concurrent projects and deadlines effectively.
Collaborate with membership, training, certification, intelligence, operations and events teams.
Take ownership of projects and work independently while maintaining effective cross-functional collaboration.
Requirements
Candidates should possess:
Minimum 5 years of relevant professional experience
in marketing, corporate communications, public relations, digital/social media marketing, conferences, exhibitions, webinars or related areas.
A recognised
Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, Business or a related discipline
.
Strong
B2B marketing and corporate communications skills
, including demonstrated professional writing, editing, proofreading and content-development experience.
Proven experience managing
social media and performance marketing campaigns
, particularly LinkedIn and Meta.
Working knowledge of
Google Ads, SEO and Google Analytics
, including the ability to interpret campaign and audience data.
Proven ability to develop professional and persuasive
Board/C-suite presentations
, executive messaging, speaking notes and conference scripts.
Experience planning, promoting and delivering
corporate conferences, exhibitions and/or webinars
, including coordination with speakers, partners and external stakeholders.
Experience managing exhibition booths, onsite branding, displays and event-related communications.
Strong
copywriting, storytelling and editorial skills
, with the ability to communicate complex or technical subjects clearly.
Strong visual and creative judgement in presentation design, advertising layouts and marketing collateral.
Experience developing
video concepts, storyboards and scripts
for promotional, corporate or instructional content.
Familiarity with
AI-enabled content, design, presentation or video-production tools
.
Demonstrated experience
leading or supervising a team
, with the ability to allocate work, guide staff and manage performance.
Strong project-management and organisational skills, with the ability to manage multiple priorities and deadlines.
Ability to work independently, take ownership of projects and exercise sound professional judgement.
Strong interpersonal, stakeholder-management and presentation skills, with confidence engaging senior executives, members, partners and public-sector stakeholders.
Proficiency in
Microsoft Office, particularly PowerPoint and Excel, Canva and relevant marketing tools
.
Experience within
supply chain, logistics, transportation, security or a related B2B sector is preferred
.
Core Skills
B2B Marketing Strategy | Corporate Communications | Content & Copywriting | Public Relations | Digital & Performance Marketing | LinkedIn & Meta Campaigns | Google Ads | SEO | Google Analytics | Executive & Board Presentations | Event & Conference Marketing | Webinar Management & Hosting | Stakeholder Engagement | Partnership Development | Editorial & Publication Management | Video Content & Storyboarding | AI Marketing Tools | Brand Management | Team Leadership | Project Management
The Leading Association for Global Supply Chain Resilience & Sustainability
The Transported Asset Protection Association (TAPA) is the leading global association that unites supply chain industry leaders and organizations with the common aim of upholding the highest standards of supply chain resilience and sustainability.
Today, in Europe, the Middle East and Africa (EMEA), The Americas and Asia Pacific (APAC), TAPA’s membership is at its highest ever level – and growing month-on-month. The Association’s members include many of the world’s leading manufacturing brands as well as their logistics and transport providers with combined annual sales of over US$900 billion.
At Asia Pacific, TAPA APAC is the fastest growing supply chain community of over 1000 member companies, government agencies and custom partners in the region.
TAPA APAC members include:
Manufacturers & Shippers;
Logistic Service Providers;
Security Service Providers;
Insurance Providers;
Parking Place Operators;
Independent Audit Bodies;
Law Enforcement Agencies, Government Entities & Customs Partners;
Academic Partners and others.
Mission
To minimize cargo losses from the supply chain. TAPA achieves this through the development and application of global security standards, recognized industry practices, technology, education, benchmarking, regulatory collaboration, and the proactive identification of crime trends and supply chain security threats
Vision
TAPA’s vision is an international supply chain where controlled and traceable product can be transported in a cost efficient and secure environment.
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