Kerja Sepenuh Masa, Senior Marketing Executive di Tommy Hilfiger Federal Territory - Maukerja

About the Company

Our vision is to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and make PVH one of the highest performing brand groups in our sector.

Through the execution of our PVH+ Plan, we are creating the foundation to drive sustainable, profitable and brand-accretive growth through our five growth drivers – win with product, win with consumer engagement, win in the digitally-led marketplace, develop a demand- and data-driven operating model, and drive efficiencies and invest in growth.

This all comes to life through our people, who power our growth drivers by embodying our company values – Individuality, Partnership, Passion, Integrity, and Accountability – which define who we are and who we aspire to be.

About the Role

Responsible for developing and executing integrated marketing strategies and day-to-day marketing initiatives, while contributing to seasonal campaign planning across all consumer touchpoints. Drive impactful 360 marketing campaigns spanning PR, advertising, events, social media, influencer marketing, and CRM to maximize brand awareness.

Responsibilities

Develop and execute 360 marketing plans:

• Partner closely with Brand Marketing, CRM and eCom regional teams for localization, ensuring relevance to the local market while maintaining global brand consistency.
• Work closely with media agency to plan and monitor roll out of digital campaigns and constant review of performance analysis, ROAS tracking, audience insights, and channel efficiency to achieve commercial objectives.

PR and Events:

• Manage and execute PR and event initiatives that enhance brand visibility, strengthen consumer engagement, and support key business objectives.
• Work closely with internal and external stakeholders to define event goals, objectives and specific implementation plans and establish goals and KPIs.
• Partner closely with Regional Communications teams to develop event communication strategies, localize campaign assets, and secure all necessary approvals to ensure brand consistency and compliance.

Support Retail Operations objectives for Sales conversion:

• Partner with Retail Operations to drive sales performance and commercial growth, developing marketing initiatives that increase store traffic, conversion, and revenue.
• Identify channel/store specific needs and or consumer profiles to customize tailored activations and promotions to aid sales drivers.

CRM program maintenance and enhancement:

• Manage customer lifecycle marketing initiatives to strengthen customer acquisition, engagement, retention, and lifetime value through data-driven strategies and personalized communications.
• Collaborate with Regional CRM teams to optimize customer lifecycle journeys and communications ensuring timely execution and brand consistency.

Qualifications

• Candidate must possess at least Bachelor Degree in marketing or fashion related discipline.
• Minimum 2 to 5 years all-rounded marketing experience, preferably with fashion retail industry.

Required Skills

• Foundation of marketing knowledge, with in-depth hands-on experience in retail and/or fashion industry, with good network of resources and contacts of media and influencers.
• Keen sense of fashion and a passion for the fashion industry.
• Creative thinker with an eye for detail and able to multi-task with excellent organizational skills and meticulous in work assigned.
• Proactive keen learner team player with a great sense of responsibility, proactive with positive attitude.
• Able to multi-task with excellent organizational skills and meticulous in work assigned.
• Good communication, interpersonal and negotiation skills and thrive in a fast-paced environment.

Preferred Skills

• Knowledge of Adobe Illustrator or Photoshop is a plus point.