Responsibilities and Qualifications:

Plan, set up and manage paid advertising campaigns across Meta (Facebook/Instagram), Google Ads and TikTok Ads
Develop campaign strategies aligned with business goals (lead generation, sales, brand awareness)
Manage budget allocation and scale campaigns based on performance
Monitor campaign performance and optimise for CTR, CPC, CPA and ROAS
Conduct A/B testing on creatives, copy and audience targeting
Improve conversion rates and reduce cost per acquisition; build and optimise sales funnels, retargeting campaigns and lookalike audiences
Develop and refine audience targeting strategies and improve customer journey from awareness to conversion
Track, analyse and report campaign performance using analytics tools; prepare weekly and monthly performance reports
Provide insights and recommendations to enhance marketing effectiveness
Collaborate with designers, content creators and marketing team on campaign planning and execution; align advertising with brand direction
Stay updated with advertising platform updates, trends and best practices; utilise AI tools and automation to improve campaign efficiency
Qualifications:
Diploma or Degree in Marketing, Business or related field
Minimum 2–5 years of experience in digital advertising / performance marketing
Hands-on experience with Meta Ads (Facebook & Instagram), Google Ads and TikTok Ads
Familiar with tracking tools (e.g. Google Analytics, Meta Pixel)
Strong analytical skills and data-driven mindset; proficient in Microsoft Excel or Google Sheets
Good communication, teamwork skills and ability to work independently while managing multiple campaigns

Jawatan Kosong Budget di Federal Territory - Oktober 2026

Urus Pemberitahuan

Ads Manager

Ads Manager