Modern Trade Listings: Manage listings, trading terms, and category shelf placement with major supermarket and hypermarket chains (e.g., Lotus's, AEON, Jaya Grocer, Village Grocer).
National Distributor Management: Appoint, manage, and audit regional sub-distributors to ensure deep product penetration into General Trade (mini-markets, sundry shops) across Peninsular Malaysia, Sabah, and Sarawak.
Trade Marketing & Festive Activations: Design and execute nationwide in-store sampling and seasonal marketing campaigns, particularly maximizing sales during peak Malaysian festive periods (e.g., Ramadan, Hari Raya).
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Net-Yield Protection: Set channel-specific multipliers to offset differing OTA commission structures and protect net margin per booking.
OTA Performance Analysis (Support): Prepare market-share, visibility, and conversion analysis ahead of portfolio reviews with OTA account managers, and support leadership during those reviews. (Contract negotiations and preferred-program entries are led by leadership.)
Cross-Functional Collaboration: Work with Marketing and Operations to translate OTA health checks into concrete listing improvements (amenity tags, content scores, review-score actions).
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Net-Yield Protection: Set channel-specific multipliers to offset differing OTA commission structures and protect net margin per booking.
OTA Performance Analysis (Support): Prepare market-share, visibility, and conversion analysis ahead of portfolio reviews with OTA account managers, and support leadership during those reviews. (Contract negotiations and preferred-program entries are led by leadership.)
Cross-Functional Collaboration: Work with Marketing and Operations to translate OTA health checks into concrete listing improvements (amenity tags, content scores, review-score actions).
...