Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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Creator & affiliate management: Recruit, onboard, and manage a growing roster of TikTok creators and affiliates; negotiate commission structures and manage barter/product-seeding logistics.
Set clear weekly output targets for creators and affiliates and track delivery; build and maintain relationships to convert one-off creators into repeat partners.
Content strategy: Brief creators on content direction aligned with conversion drivers; review content before it goes live for brand fit and quality; track content performance (views, engagement, conversion) and feed learnings back into briefs; maintain a content calendar in coordination with marketing.
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