First Circle is an SME credit-centric, multi-product NeoBank in SE Asia which is fast-growing (>100%), profitable, and internationalising soon.

We started life as an SME lender in the Philippines in 2016 to solve the SME credit gap by using technology to systemise underwriting, deliver exceptional UX, and automate away delivery costs. We’ve delivered our clients the fastest, cheapest, most flexible credit line available to businesses anywhere in Southeast Asia. We’ve been rewarded with both fast growth and exceptional unit economics, a rare combination in our space.

Over the past two years we’ve expanded our product range to include business bank accounts & payments, e-Invoices, corporate credit cards, rooftop solar, and most recently deposits catalysed by securing a full bank charter in the Philippines. In 2027, we’ll expand our geographical coverage to include at least two new markets in APAC.

Our excellent track record results from our people & culture. We combine high standards & intensity with a collegiate environment. Our barometers of success are the rate of personal growth of our people, how long high performers choose to stay, and ensuring we raise the bar with every hire.

About The Opportunity

We are building an entirely automated, end-to-end international SME financial services company. As part of this journey we have recently embarked on building our own CRM. We are building this ourselves not because we just want to replace an alternative (like Hubspot or Salesforce) but because we want to deliver a step-change in sales effectiveness. Our CRM will be the sales platform that helps us to sell intelligently and efficiently. Deep integration with the rest of our technology including our underwriting platform and our loan management system will give us the power and flexibility to do this better than ever before. We are now hiring a product manager to own this sales platform underpinning our entire business.

This is not a conventional feature-backlog product role - in reality it will be part product owner, part systems architect: it will suit someone who can think with a user mindset, then design a system to make sure everything works across the complexity of multiple products, divisions and countries, and then drive it to production by working closely with our engineers.

What You'll Own

You will own the entire sales platform, including:

Sales user interface
Lead routing and assignments
Customer account model (across products, divisions, countries)
Sales intelligence (task prioritisation, contact scraping, automated sales feedback)
Commissions calculations
Integrations (with other systems like underwriting and loan management)

Today our sales model is already delivering growth of more than 100% a year. Your job is to build the sales platform that can deliver this growth and more for years to come, whilst handling the complexity of scale and expansion.

What You'll Do

Be the architect: design accounts, contacts, opportunities and product sales funnels so that multi-product, multi-division, multi-country selling works seamlessly
Automate sales admin: ruthlessly engineer out manual tasks wherever possible
Build for flexibility: make routing, ownership and stage rules configurable by Sales Ops
Live with the users: shadow reps and team leaders, and design for how they actually sell
Execute with engineering: write precise specs, work with engineers daily, and hold the bar on correctness through to production
Scale internationally: handle local team structures, languages, currencies, data privacy rules (PH Data Privacy Act and its equivalents) and cross-border client coverage
Own the metrics: adoption and active usage, data completeness, rep time on admin, funnel speed and gaps

Requirements

Above all: systems-level technical intelligence and an obsession with correctness

Experience

4+ years in product or systems roles owning sales systems or B2B workflows
A track record of automating out manual processes
Multi-country rollout and APAC experience a strong plus

Skills and traits

Systems thinker who designs for failure, robustness and scale
Technically fluent (SQL, APIs, data models) and commercially literate (sales funnels, attribution, comp plans, forecasting)
Relentless attention to detail, precise writing, and high ownership
Deep empathy for front-line users
Creativity: the ability and desire to think of innovative ways to drive productivity

Benefits

Work at a fast-growing fintech on meaningful products that reshape SME finance in Southeast Asia.
We don't have a fixed budget for the role as we hire from all over the world. When we find the right person, we will pay them competitively vs their market rate.
Macbooks, health insurance, training budget, and more!
Rapid growth opportunities within a fast-growing business
Flexibility to work remotely with opportunities for travel.

1 Ctrm Kerja Dari Rumah di Bandar Kuala Lumpur - November 2026

Urus Pemberitahuan

Product Manager - Sales Platform (CRM)