JOB DESCRIPTION

Develop and execute the Company's overall marketing strategy in line with business goals and growth plans.
Lead annual marketing planning, campaign prioritisation and budget allocation.
Identify market opportunities, consumer trends and competitive insights to support business decisions.
Translate the Company's business objectives into measurable marketing initiatives and outcomes.
Establish and strengthen brand positioning, identity and market relevance across the Company's brands.
Ensure consistency in brand communication, customer engagement and marketing execution.
Develop strategies to increase brand awareness, customer loyalty and market share.
Evaluate opportunities for brand extensions, new product launches and market expansion.
Work closely with Operations and other business functions to develop initiatives that drive outlet sales and customer traffic.
Analyse sales performance, promotional effectiveness, customer behaviour and market trends.
Develop marketing strategies to improve customer acquisition, repeat purchases and average transaction value.
Evaluate the commercial impact of marketing campaigns and recommend improvements to maximise return on investment.
Oversee the Company's digital marketing, social media, advertising, influencer engagement and promotional strategies.
Ensure campaigns are aligned with brand positioning, business priorities and target customer segments.
Establish clear objectives, performance indicators and evaluation methods for marketing initiatives.
Explore relevant digital platforms, partnerships and marketing channels to expand market reach.
Lead and develop the Marketing Department, including providing strategic direction to the Assistant Manager and the wider team.
Establish departmental KPIs, performance expectations and accountability for results.
Strengthen team capabilities, resource planning, productivity and cross-functional collaboration.
Ensure clear delegation of responsibilities between strategic planning and day-to-day execution.
Develop and manage the marketing budget within the Company's approved financial framework.
Monitor marketing expenditure, campaign performance and return on marketing investment.
Establish reporting mechanisms to track progress against marketing and business objectives.
Ensure marketing activities comply with Company policies, brand standards and applicable legal and regulatory requirements.
Work directly with the CEO to align marketing priorities with the Company's overall business strategy.
Collaborate with Operations, Finance, Project, Procurement and other relevant departments on business initiatives.
Support new outlet openings, geographical expansion, product launches and other growth projects.
Present marketing performance, market insights, business opportunities and strategic recommendations to the CEO and management.

QUALIFICATION & EXPERIANCE

Bachelor's degree in Marketing, Business Administration or a related field.
Significant experience in marketing leadership, preferably within the F&B, QSR, retail or consumer-facing industry.
Proven track record in brand development, integrated marketing campaigns and commercially driven marketing strategies.
Experience managing marketing budgets, teams and cross-functional business initiatives.
Strong commercial acumen, strategic thinking, leadership and analytical skills.
Ability to translate marketing strategies into measurable business outcomes.

CORE COMPETENCIES

Strategic and commercial thinking
Brand management and market positioning
Data-driven decision-making
Leadership and team development
Financial and budget management
Stakeholder management and executive communication
Adaptability in a fast-paced F&B environment

Work Location: In person

Jawatan Kosong Director Of Marketing di Setapak - October 2026

Urus Pemberitahuan

CHIEF MARKETING OFFICER