Job Description

The role is responsible for leading the e-commerce business for Innisfree and Aestura, while driving data-led business intelligence and strategic insights across Amorepacific Malaysia’s e-commerce portfolio to identify growth opportunities, improve performance and accelerate sustainable business growth.

You will play an important role, such as:

Innisfree & Aestura E-Commerce Lead

Lead overall e-commerce strategy, operations and business performance for Innisfree and Aestura across all channels.
Lead channel investment planning and resource allocation to maximize business growth, profitability and return on investment.
Own ecommerce P&L, inventory health and demand planning to ensure sustainable business growth.
Partner with Marketing team to maximize brand support and campaigns effectiveness via leveraging the ecommerce calendar/key promotional periods.
Lead commercial planning and channel strategies to achieve sales, profitability and brand objectives.
Lead the team in developing e-commerce programmes and marketing campaigns to support business growth which is aligned with brand objectives.
Develop strategic partnerships with key ecommerce platforms and external partners to unlock new business opportunities and accelerate growth.
Lead and develop the brand e-commerce team, providing strategic direction, coaching and performance guidance.
Develop and execute social commerce, content commerce and affiliate growth strategies to strengthen business performance across ecommerce channels
Monitor and optimize key e-commerce performance indicators, including GMV growth, profitability, new buyer acquisition, traffic, livestream and affiliate growth.

Business Intelligence & Analytics

Analyze business performance across all Amorepacific Malaysia’s e-commerce portfolio.
Analyze business performance across brands, channels and platforms, including Shopee, Lazada and TikTok Shop, to identify key business drivers, performance gaps and growth opportunities.
Generate data-driven insights and actionable recommendations from monthly business performance, mega campaigns and key business initiatives to drive sales, profitability and overall e-commerce growth.
Identify growth opportunities and recommend actionable improvement plans.
Lead monthly e-commerce business reviews and strategic recommendations to management.

Jawatan Kosong E Commerce Manager di Kuala Lumpur - October 2026

Urus Pemberitahuan

E-Commerce Manager