Some familiarity with analytics tools such as Google Analytics 4 (GA4) or similar. You don't need to be an expert, but you should be comfortable finding your way around a dashboard.
Experience with Google Sheets for tracking and reporting and Google Slides or Canva for presentations.
Basic familiarity with AI tools and actively curious about how they can be applied in marketing work. You don't need to be advanced, but you should have used them at least enough to know what they can do.
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Possesses a high level of management skills, with particular emphasis on interpersonal and negotiating skills and the ability to motivate staff.
Shows the ability to delegate effectively to more technical staff, whilst maintaining full management control. Demonstrates current and thorough understanding of developments in the application of Information Systems and is able to assimilate and interpret advice from specialists - technical or otherwise.
Demonstrates a knowledge of IT standards and codes of conduct.
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