Brand Consistency & Excellence: Ensure brand messaging, identity, and campaigns are consistent, impactful, and up to the highest standards. Position the brand to always be top-of-mind and industry-leading in the market.
Data-Driven Decision Making: Conduct thorough market research and competitive analysis to identify trends, opportunities, and target audiences. Use data to optimize marketing strategies and improve campaign effectiveness.
Cross-Functional Collaboration: Work seamlessly with other local brands, events and operations teams to align marketing efforts with business objectives and maximize growth potential.
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Performance Management: implement KPIs and performance review systems, work with store managers to address performance gaps and implement recognition and reward programs.
Compensation & Benefits: design competitive compensation and benefits compliant with Malaysian regulations; oversee payroll processing and benefits administration.
HR Operations & Compliance: maintain HR records, ensure compliance with Malaysian labor laws (e.g., Employment Act 1955), draft and update HR policies, and support halal certification requirements and audits.
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You have the mindset of a Staff Engineer + AI Engineer + Distributed Systems Engineer. You enjoy problems where the architecture is not obvious and conventional software engineering is not enough. You move comfortably between frontend → backend → infrastructure → data → LLMs → agents → evaluation → optimization. You do not just ask "how do we implement this?" — you ask "how do we design this so the system can eventually figure out the best way to implement and operate it itself?"
Anthropic's Claude ecosystem · Production AI agents · MCP (Model Context Protocol) · LangGraph or equivalent orchestration frameworks · Temporal or workflow orchestration · Reinforcement learning concepts · Automated experimentation · AI evaluation frameworks · Vector databases · Autonomous coding agents · Browser/computer-use agents · Multi-agent systems · AI-native SaaS products · Open-source contributions · Leading technical architecture
This is a 10+ year engineering role. You own architecture rather than implement tickets. You make independent technical decisions, identify architectural weaknesses proactively, mentor engineers, establish engineering standards, debug complex production systems, think about scalability from day one, understand the trade-offs between performance, cost and reliability, translate ambiguous business problems into technical systems, prototype rapidly and productionize what works, and challenge assumptions when necessary.