SENIOR B2B DIGITAL SALES & PERFORMANCE MARKETING SPECIALIST – AFRICA MARKET

Company: JK IMPORT AND EXPORT PTE LTD
Website: www.jkexportscn.com
Job Type: Full-time
Experience Required: Minimum 8 years

ABOUT THE COMPANY

JK IMPORT AND EXPORT PTE LTD is an international trading, sourcing and export company working with suppliers and buyers across different markets.

We are looking for an experienced Senior B2B Digital Sales & Performance Marketing Specialist to help us develop and expand our B2B business, with a major focus on the AFRICAN MARKET.

ABOUT THE ROLE

This is NOT a traditional social media marketing position.

We are looking for a highly experienced, sales-focused digital marketing professional who is a specialist in Google Ads and Meta Ads and understands how to identify genuine B2B buyers in Africa and convert them into actual business.

The ideal candidate should have strong knowledge of the African market and experience generating B2B leads from African countries.

Our main target customers will include:

Importers
Wholesalers
Distributors
Retailers
Trading companies
Supermarket groups
Corporate buyers
Institutional buyers
Large-volume B2B customers

KEY RESPONSIBILITIES

Develop and execute B2B digital sales and marketing strategies specifically for African markets.
Manage and optimize Google Ads and Meta Ads campaigns targeting African countries.
Identify the most suitable African countries, cities, industries and customer segments for our products.
Generate high-quality B2B enquiries at the lowest possible cost.
Identify importers, wholesalers, distributors, retailers and trading companies in Africa.
Develop highly targeted advertising campaigns rather than general consumer campaigns.
Build and optimize landing pages, enquiry forms and WhatsApp lead-generation funnels.
Conduct market research, competitor research, keyword research and customer research.
Develop remarketing and retargeting campaigns.
Track the complete sales funnel from:

Advertisement → Enquiry → Qualification → Quotation → Negotiation → Order

Work closely with our sales team to convert leads into actual customers.
Continuously analyse campaign performance and reduce unnecessary advertising expenditure.
Identify new African markets and new B2B customer opportunities.
Develop strategies for different African countries based on local demand, purchasing power and competition.
Identify the products with the highest potential for the African market.
Prepare regular reports covering leads, cost per lead, conversion rate, sales and ROI.

AFRICA MARKET EXPERIENCE IS HIGHLY PREFERRED

We are particularly interested in candidates who understand B2B business in African markets such as:

Nigeria
Ghana
Kenya
Tanzania
Uganda
Ethiopia
South Africa
Zambia
Zimbabwe
Rwanda
Cameroon
Ivory Coast
Senegal
Democratic Republic of Congo
Angola
Mozambique
Other African markets with strong B2B import and distribution opportunities

WHO WE ARE LOOKING FOR

We want someone who can GENERATE SALES — not just traffic.

The candidate should understand the difference between:

10,000 clicks with no customers

AND

100 highly qualified B2B enquiries that can generate real business.

You should have strong knowledge of:

Google Ads
Meta Ads
B2B Lead Generation
Performance Marketing
African Market Digital Marketing
Sales Funnels
Conversion Optimization
Google Analytics
Customer Acquisition
Remarketing
CRM / Lead Management
Data Analysis

REQUIRED EXPERIENCE & SKILLS

Minimum 8 years of professional experience.
Strong hands-on experience with Google Ads.
Strong hands-on experience with Meta / Facebook / Instagram Ads.
Proven B2B lead-generation experience.
Strong performance marketing knowledge.
Proven experience targeting or generating B2B leads from African markets is HIGHLY preferred.
Good understanding of African markets, customers and business practices.
Excellent understanding of CPL, CAC, ROAS, ROI and conversion rates.
Strong analytical and data-driven approach.
Experience with CRM and lead-management systems.
Excellent English communication skills.
Ability to work independently and take full responsibility for results.

HIGHLY PREFERRED EXPERIENCE

Experience in:

African B2B sales
Africa-focused digital marketing
International B2B lead generation
Import & Export
Wholesale / Distribution
Trading companies
China sourcing
Manufacturing
Consumer products
International customer acquisition

MOST IMPORTANT REQUIREMENT

We are looking for someone who knows how to generate B2B sales intelligently and cost-effectively in Africa.

You should be able to analyse the market and identify:

Which African countries we should target.
Which cities and regions have the best opportunities.
Which types of businesses we should target.
Which products have the strongest demand.
Which keywords and audiences will generate quality leads.
Which campaigns are wasting money and should be stopped.
How to reduce the cost per qualified lead.
How to convert enquiries into actual B2B customers.

We want someone who thinks like a BUSINESS OWNER and SALES PERSON, not someone who simply manages advertisements.

PERFORMANCE KPIs

Your performance will be measured by:

Number of qualified African B2B leads
Cost per qualified lead
Lead-to-customer conversion rate
Sales generated from African markets
Customer acquisition cost
ROAS / ROI
Number of new African customers
Number of new distributors / wholesalers
New African markets developed
Overall profitability

IMPORTANT – BEFORE APPLYING

Please DO NOT apply if your experience is mainly:

Social media posting
Content creation
Graphic design
Basic Facebook / Instagram management
General digital marketing without measurable sales results

We are specifically looking for an experienced B2B performance marketing and sales professional with a minimum of 8 years of experience who can generate REAL BUSINESS from the African market.

HOW TO APPLY

Please send:

Updated CV
Details of your 8+ years of experience
Previous African market experience
Examples of B2B campaigns you have managed
Google Ads and Meta Ads experience
Approximate advertising budgets managed
Previous CPL / ROAS / conversion / sales results, if available
Examples of African B2B customers or leads generated

For faster communication, please contact us directly on WhatsApp:

WhatsApp: +86 136 4689 2593

Please send your CV/profile directly on WhatsApp.

JK IMPORT AND EXPORT PTE LTD
Website: www.jkexportscn.com

Pay: RM3,000.00 - RM7,500.00 per month

Work Location: In person

Jawatan Kosong Performance Marketing di Johor Bahru - November 2026

Urus Pemberitahuan

Performance Marketing - Paid Media Manager (Google Ads, Paid Social).

SENIOR B2B DIGITAL SALES - PERFORMANCE MARKETING SPECIALIST – AFRICA MARKET

Marketing Executive (JB Office)