Brand Consistency & Excellence: Ensure brand messaging, identity, and campaigns are consistent, impactful, and up to the highest standards. Position the brand to always be top-of-mind and industry-leading in the market.
Data-Driven Decision Making: Conduct thorough market research and competitive analysis to identify trends, opportunities, and target audiences. Use data to optimize marketing strategies and improve campaign effectiveness.
Cross-Functional Collaboration: Work seamlessly with other local brands, events and operations teams to align marketing efforts with business objectives and maximize growth potential.
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Manage the agencies and suppliers that deliver SEO and SEM campaigns, setting briefs and targets, reviewing monthly performance against agreed KPIs and budgets, escalating underperformance, and handling quotations, purchase requisitions, and invoice tracking.
Own the day to day social media calendar across the group’s channels, publishing on schedule, responding to inbound messages within one working day, and escalating sales-qualified enquiries to the relevant business unit.
Produce and adapt marketing content including short-form copy, case studies, product one-pagers, and simple graphics and video edits, holding a consistent brand voice across multiple companies and product brands.
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