Maintain consistency and high creative standards across all brand communications.
Develop and improve visual presentation of photography and imaging products for theme park and attraction operations (photo folders, photo jackets, digital photo borders/frames, printed templates, themed photography products, Character/IP-based products, seasonal/campaign designs, packaging and supporting materials).
Ensure designs are practical for production, printing and daily attraction operations and consider commercial impact on guest appeal and sales conversion....
Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights....