Creative problem-solving skills. A resourceful mindset to seek solutions and propose them when facing challenges, rather than just wait for instructions.
Proficient in the use of Microsoft Office Suite specifically Power Point, Excel, and G Suite Tools (i.e: GSheet/Form, etc.)
Basic copywriting, photography, image, and video editing skills.
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Agency management: act as internal point of contact for the appointed social agency; write and issue briefs; review and approve or reject output against agreed standards; run monthly agency performance reviews; track agency deliverables and flag underperformance.
Audience growth: grow follower base across channels against monthly targets; improve engagement quality; monitor competitor activity and category conversation to inform content and campaign planning.
Commercial contribution: ensure campaigns have defined paths to app install, voucher redemption, or order; own tracking hygiene (UTM tagging, app deeplinks, promo code implementation); work with Campaign and Data teams to attribute social activity to commercial outcomes; coordinate with KOL owner for creator content and usage rights.
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