New Business Development

Actively identify and approach new industrial customers.
Generate new leads through cold calling, customer visits, referrals, exhibitions, online enquiries, territory mapping and social media campaigns.
Develop business opportunities within factories, warehouses, logistics companies, distributors, retailers and other relevant industries.
Convert prospects into active buying customers.

Territory and Market Coverage

Systematically cover the assigned sales territory, postcode and industry segments.
Build and maintain a complete customer database for the assigned territory.
Identify underserved areas, new industrial developments and high-potential customer segments.
Ensure regular customer visits and market presence.

Sales Opportunity Creation

Understand customers' operational requirements and recommend suitable products or solutions.
Generate enquiries, quotations, demonstrations, site visits and project discussions.
Maintain sufficient qualified opportunities to support future sales targets.
Build a minimum sales pipeline of three to four times the monthly sales target.

Sales Target Achievement

Customer Development

Develop new customers into regular and long-term accounts.
Strengthen relationships with purchasing, operations, maintenance, warehouse and management personnel.
Identify cross-selling opportunities across PMKTG's product range.
Conduct regular follow-up on quotations, projects and repeat orders.

Product and Solution Selling

Maintain sufficient knowledge of PMKTG's products, applications and commercial advantages.
Recommend appropriate products based on customer requirements, budget and application.
Work with Product Support, Warehouse Equipment, Racking, After-Sales and Management teams when technical assistance is required.
Avoid making unauthorised technical, pricing or delivery commitments.

Quotation and Conversion Management

Prepare accurate and timely quotations.
Follow up all quotations according to the required sales process.
Record quotation status, customer feedback, competitor information and next action.
Improve quotation-to-order conversion rate through disciplined follow-up.

Pricing and Gross Profit Control

Follow the approved company price list, discount authority and approval process.
Protect the company's minimum gross profit requirement.
Obtain management approval for special pricing, project discounts or non-standard commercial terms.
Avoid unnecessary price discounting without clear commercial justification.

Collection and Credit Control

Support Finance in following up outstanding customer payments.
Ensure customer credit terms are understood before confirming an order.
Avoid accepting orders from customers with unresolved overdue accounts without approval.
Ensure all required deposits, payment documents and agreements are completed.

CRM and Sales Reporting

Record all leads, customer visits, quotations, opportunities and follow-up actions in the company CRM.
Maintain accurate customer information, including postcode, industry, contact person and territory.
Submit weekly CRM sales activity, opportunity pipeline and forecast reports.
Provide an accurate monthly sales forecast to the Sales HOD.

Internal Coordination

Coordinate with Sales Administration, Warehouse, Logistics, Finance, After-Sales and Product teams.
Ensure orders are properly handed over after confirmation.
Communicate customer requirements, delivery expectations and special conditions clearly.
Escalate operational or customer issues early instead of waiting for problems to worsen.

Professional Conduct

Marketing Collaboration and Social Media Lead Generation

Work closely with the Marketing Department to create practical and relevant social media content that generates sales enquiries.
Contribute a minimum of two sales-related content pieces per month.
Provide customer pain points, product applications, project references, market trends and frequently asked questions as content ideas.
Participate in product videos, demonstrations, customer case studies, site visits and educational content when required.
Ensure all content accurately represents PMKTG's products, capabilities and approved commercial information.
Respond promptly to sales leads generated through social media and digital marketing campaigns.
Record all digital leads, follow-up actions and opportunity status in the CRM system.
Provide Marketing with feedback on lead quality, customer response and content effectiveness.
Support the promotion of PMKTG's full product range through cross-selling and industry-focused content.

Key Performance Focus Areas

Jawatan Kosong Vlan di Johor - October 2026

Sales Executive (JB)