Tentang Duchess Mercantiles Sdn Bhd

Applecrumby® is a Premium Diaper and Baby Product Brand founded by husband and wife team, Sean and Jesmine Tan. Starting with an online boutique established in October 2012, the founders were looking for Safe, Natural and Organic products for their own daughter.

With the lack of products in the market that catered to their simple requests, Sean and Jesmine set out to provide an answer to themselves and parents through Applecrumby®.

Expanding its footprint and fueled by our Founders’ passion, we developed its own in-house brand, Applecrumby® that carries baby products such as diapers, wipes, skincare and other cleaning products. A homegrown in-house brand, Applecrumby® echoes and advocates its brand promise of the uncompromising production of Safe, Natural and Organic (S.N.O) baby products at a reasonable price.

Today, we are the leading 100% Chlorine Free Diapers in Malaysia, and are established in over 10 markets globally.