Job Title: Digital Marketing Senior Executive (Branding, Creatives and Content)

Location: EU Holidays HQ (Suntec)
Reports To: Digital Marketing Manager (Branding/ Content/ Creatives)

Salary: $3400 - $4800

Other Perks:

4 Days work week
Opportunities to Travel

About EU Holidays:
EU Holidays is a leading travel company specializing in Singapore. We are committed to providing memorable travel experiences and engaging our audience through innovative marketing strategies.

Role Overview

The Digital Marketing Senior Executive is responsible for developing and executing brand-led digital content strategies that enhance brand positioning, engagement, and conversion across all digital platforms. This role focuses on storytelling, creative direction, and content execution to ensure consistent and compelling brand presence.

Key Responsibilities1. Branding & Positioning

Ensure consistent brand identity across all digital channels (social media, website, campaigns)
Work closely with management to translate business direction into brand narratives
Maintain and enforce brand guidelines (visual, tone, messaging)
Lead branding initiatives for campaigns, product launches, and events

2. Content Strategy & Planning

Develop and manage monthly content calendars
Plan content themes aligned with:
Sales cycles (e.g. peak travel seasons)
Campaign launches
Market trends
Identify opportunities for story-driven marketing (e.g. customer experiences, destinations, behind-the-scenes)

3. Content Creation & Execution

Oversee creation of:

Social media posts (FB, IG, TikTok, XiaoHongShu, etc.)
Short-form videos / reels
Blog articles / website content
Campaign visuals and copies
Work with designers, videographers, and editors to produce high-quality creatives
Write or refine marketing copy for digital campaigns

4. Creative Direction

Lead ideation for:
Campaign concepts
Viral / engagement content
Brand storytelling formats
Provide clear creative briefs to internal or external teams
Ensure creatives are aligned with target audience and brand tone

5. Social Media Management

Manage and grow brand presence across platforms
Monitor engagement, comments, and community sentiment
Identify trends and leverage real-time marketing opportunities

6. Campaign Support

Collaborate with performance marketing team to:
Provide creatives for ads
Optimize content for conversions
Support offline campaigns/events with digital amplification

7. Performance Tracking & Optimization

Track key content KPIs:
Engagement rate
Reach & impressions
Video views
Content-driven conversions
Analyze performance and refine content strategy accordingly

RequirementsExperience

3–5 years in digital marketing / content / branding roles
Experience in content creation, social media, or creative campaigns
Experience in travel, lifestyle, or consumer brands is a plus

Skills

Strong storytelling and copywriting ability
Good eye for design, branding, and aesthetics
Familiar with platforms:
Meta (FB/IG), TikTok, XiaoHongShu
Basic understanding of:
Canva / Adobe tools
Video editing (CapCut, Premiere Pro, etc.)
Strong project management and coordination skills

Personal Traits

Creative and trend-sensitive
Strong ownership and execution ability
Able to work fast in a campaign-driven environment
Good teamwork with designers, sales, and performance team

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, social media management, and campaign development.
Strong creative skills with an eye for design and content storytelling.
Familiarity with digital marketing tools and platforms (Facebook Business Manager, Google Analytics, Canva, Adobe Creative Suite, etc.).
Excellent project management and communication skills.
Passion for travel and the tourism industry is a plus.

What We Offer:

Dynamic and collaborative work environment.
Opportunities for professional growth.
The chance to shape the online presence of a leading travel brand.

Job Type: Full-time

Pay: $3,400.00 - $4,800.00 per month

Benefits:

Flexible schedule
Professional development

Education:

Bachelor's or equivalent (Preferred)

Experience:

Marketing: 5 years (Preferred)

Work Location: In person

EU Holidays Pte Ltd (Leading Travel Agency in Singapore)