The Product Assistant is responsible for managing wine selection, procurement, and sales strategies while delivering exceptional wine-focused customer experience. This role combines product expertise, customer engagement, and sales-driven initiatives in both retail and service environments.

Wine Selection and Procurement:

Curate and manage the restaurant’s wine list, ensuring a diverse selection that complements the menu.

Establish and maintain relationships with wine suppliers and vendors.

Conduct regular inventory checks and manage the wine cellar. Monthly Stock Take for Wines and Weekly Stock Take for Vintage Wines.

Customer Experience & Sales:

Engage with guests to enhance their dining experience through personalized wine recommendations.

Ensure proper wine storage conditions and serve wines at the optimum temperature.

Oversee the pouring of wine to ensure correct presentation and portion control.

Conduct wine tastings and educational sessions for guests.

Address any guest concerns or special requests related to wine.

Drive wine sales by meeting targets and implementing upselling strategies.

Build and maintain a customer database to support relationship management and sales growth.

Training & Team Support:

Train and mentor service staff on wine knowledge, service etiquette, and pairing techniques.

Organize regular training sessions and tastings to keep staff informed about new wine selections.

Collaborate with service and kitchen teams to ensure smooth daily operations.

Reporting & Meetings:

Prepare monthly sales and inventory reports.

Attend weekly company meetings and discussions at the company HQ at Menara Lien Ho to stay updated and align with company objectives.

Report directly to the Senior Retail Management Manager.

Events & Brand Representation:

Represent the company in internal and external wine events and collaborations.

Lead wine tastings and showcase products during promotional activities or pairing dinners.

Other ad-hoc task as required by Management:

Support general service operations as needed and perform any ad-hoc tasks assigned by management.

La Primeur Sdn. Bhd.