Job Summary

We are seeking a results-oriented and highly motivated Digital Marketing Officer to spearhead our online marketing efforts and drive significant business growth. This pivotal role requires a strong understanding of the digital marketing landscape, the ability to develop and execute effective strategies, and a passion for leveraging data to optimize campaigns. The Digital Marketing Officer will be responsible for enhancing our online presence, increasing brand awareness, generating qualified leads, and improving customer engagement across various digital channels.

Responsibilities

Strategy Development and Execution:

- Develop, implement, and manage comprehensive digital marketing strategies aligned with overall business objectives.

- Identify target audiences and create data-driven buyer personas to inform campaign development.

- Plan and execute integrated digital marketing campaigns across channels such as SEO/SEM, social media, email marketing, content marketing, and paid advertising.

- Establish key performance indicators (KPIs) and track campaign performance, providing regular reports and insights.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

- Conduct thorough keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.

- Manage and optimize paid search campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI and achieve target acquisition costs.

- Monitor and analyze website traffic and search engine performance, identifying areas for improvement.

Social Media Marketing:

- Develop and execute engaging social media strategies across relevant platforms to build brand awareness, foster community engagement, and drive traffic.

- Create compelling and relevant content (text, image, video) for social media channels.

- Monitor social media trends and competitor activities, adapting strategies as necessary.

- Manage social media advertising campaigns to reach target audiences effectively.

Email Marketing:

- Develop and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.

- Implement email automation workflows to nurture leads and improve customer retention.

- Ensure compliance with email marketing best practices and regulations.

Content Marketing:

- Collaborate with internal teams to develop high-quality, valuable content (blog posts, articles, infographics, videos, etc.) that attracts and engages target audiences.

- Optimize content for search engines and social media platforms.

- Measure the effectiveness of content marketing initiatives.

Performance Analysis and Reporting:

- Utilize web analytics tools (e.g., Google Analytics) to track, measure, and analyze the performance of all digital marketing campaigns.

- Generate regular reports on key metrics and provide actionable insights to optimize future strategies and improve ROI.

- Identify trends and opportunities for growth within the digital landscape.

Budget Management:

- Manage the digital marketing budget effectively, ensuring efficient allocation of resources and maximizing return on investment.

- Track expenses and provide regular budget updates.

Staying Current:

- Continuously stay updated on the latest digital marketing trends, technologies, and best practices.

- Evaluate and recommend new digital marketing tools and platforms.

Qualifications:

- Experience In-depth understanding of various digital marketing channels and technologies (SEO/SEM, social media marketing, email marketing, content marketing, paid advertising).

- Proficiency in using web analytics tools (e.g., Google Analytics) and other relevant marketing platforms.

- Strong analytical and problem-solving skills with the ability to interpret data and draw actionable insights.

- Excellent written and verbal communication skills.

- Strong project management and organizational skills with the ability to manage multiple projects simultaneously.

- Ability to work independently and as part of a collaborative team.

- Experience in SEO, Google Analytics, and social media advertising.

- Knowledge of design software (e.g., Canva, Adobe Creative Suite).

- Familiarity with content management systems (CMS) like WordPress.

To Apply

Send your resume via email or WhatsApp.

Email: rsv.autowerkz@gmail.com

WhatsApp: +6010-2874170

Closing Date: 30 Jun 2025

Job Types: Full-time, Permanent, Internship

Pay: RM1,800.00 - RM3,500.00 per month

Supplemental Pay:

Attendance bonus
Commission pay
Performance bonus
Yearly bonus

Language:

English (Required)

Willingness to travel:

100% (Required)

Work Location: In person

Application Deadline: 06/30/2025
Expected Start Date: 06/15/2025

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