About Vaytita

At Vaytita, we believe that innerwear should empower. We design and deliver high-quality, functional, and beautiful intimate wear that makes women feel confident and comfortable—every day. As we grow, we're looking for passionate talents to join our journey of building a brand that puts women first in both design and experience.

Job Purpose:

To develop, implement, and optimize paid advertising campaigns across multiple digital platforms (Google, Meta, TikTok, etc.) to drive high-quality traffic, grow conversions, and increase brand awareness for Vaytita’s innerwear and lifestyle products.

Key Responsibilities:

1. Paid Campaign Strategy & Execution

Plan, set up, and manage paid advertising campaigns across Google Ads, Facebook/Instagram, TikTok, and other relevant platforms.
Develop audience targeting strategies, ad copy, and visual direction that align with Vaytita’s brand and customer personas.
Execute A/B testing on creatives, audiences, and placements to maximize campaign performance.

2. Performance Monitoring & Optimization

Continuously monitor campaign performance, CTR, ROAS, CPA, and other key metrics.
Optimize budgets, bids, creatives, and targeting to improve return on ad spend (ROAS).
Troubleshoot underperforming campaigns and quickly implement improvements.

3. Reporting & Analytics

Generate weekly and monthly performance reports.
Use data from platforms (Meta Ads Manager, Google Analytics, TikTok Ads Manager) to inform marketing decisions and strategy.
Present insights and action plans to internal teams.

4. Collaboration & Coordination

Work closely with creative, content, and product teams to align campaigns with Vaytita’s launches and promotions.
Coordinate with e-commerce and web teams to ensure tracking, landing pages, and user journey are optimized for conversions.

5. Budget Management

Manage ad spend effectively within monthly and quarterly budgets.
Forecast performance based on planned spend and campaign goals.

Key Requirements:

Qualifications:

Diploma/Bachelor’s degree in Marketing, Advertising, or related field.
At least 1–3 years of experience in paid digital marketing.

Technical Skills:

Proficient in Meta Ads Manager, Google Ads, TikTok Ads, and Google Analytics.
Strong understanding of audience segmentation, funnel strategies, and campaign tracking (e.g., UTM, Pixel, GA4).
Familiar with tools like Canva, CapCut, or Adobe Suite for basic creative tweaking is a plus.

Soft Skills:

Data-driven and analytical mindset.
Highly organized with strong attention to detail.
Creative thinker with a pulse on trends, especially in fashion, innerwear, and women-centric lifestyle content.
Able to adapt quickly in a fast-paced, growing startup environment.

Job Type: Full-time

Pay: RM4,500.00 - RM6,000.00 per month

Benefits:

Meal allowance
Opportunities for promotion
Professional development

Application Question(s):

Do you have experience handling a monthly budget of at least RM50,000?

Education:

Bachelor's (Preferred)

Experience:

Digital marketing: 1 year (Preferred)

Work Location: In person

Vaytita (M) Sdn Bhd