We are seeking a Consumer Insight Specialist to join our Product team! This role focuses heavily on front-line consumer research, engaging directly with smartphone consumers to understand their motivations, pain points, and purchase decision drivers. The insights generated will support product definition, pricing strategy, and key market decisions.

This position is well - suited for individuals who enjoy interacting with people, listening to real experiences, and uncovering the “why” behind consumer behavior.

Key Responsibilities

1. Front-line Consumer Research (Core Focus)

Conduct one-to-one in-depth interviews with real consumers at:
Telco operator stores
Key account (KA) retail chains
Offline e-commerce experience points
Engage with consumers across entry-level, mid-range, and mid-to-high-end price segments
Understand purchase motivations, key pain points, feature trade-offs, and price expectations
Proactively engage with unfamiliar consumers and build trust to facilitate effective conversations

2. Qualitative Research Design & Execution

Participate in or independently design interview guides and qualitative research frameworks
Execute qualitative research projects such as focus groups and in-depth interviews
Ensure research moves beyond surface-level feedback to uncover underlying decision logic and behavioral drivers

3. Insight Analysis & Reporting

Organize and synthesize interview findings into meaningful insights, including:
Consumer segmentation and personas
Price-tier demand differences
Core purchase drivers
Prepare consumer insight reports and presentations (PPT / documents) to support product managers in product configuration and product definition decisions

4. Cross-Functional Collaboration

Work closely with Sales and Marketing teams to align consumer insights with business and go-to-market strategies
Translate consumer feedback into clear, user-centric language to support internal understanding and alignment

Requirements & Qualifications

Bachelor’s degree or above in Marketing, Psychology, Sociology, Business, Communications, or related fields
1–2 years of relevant experience in consumer research, user research, or market research
Experience in conducting offline / face-to-face interviews is a must
Prior experience in the FMCG, smartphone, consumer electronics, or related technology industry is a strong advantage
Able to communicate effectively in both English and Bahasa Malaysia with general consumers
Willing to travel frequently for store and market visits

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