Lead the research, planning, conceptualization, and execution of social media strategies, campaigns, and digital media initiatives that build brand awareness, engagement, and traffic in line with client and company objectives.
Support and enhance training content such as workbooks, job aids, posters, campaign materials, and presentation decks aligned with HTQA standards and brand guidelines.
Social Media Manager responsible for owning Luckin Malaysia's social channels end to end, including creative ideation, organic content, and paid social execution. Acts as the internal point of contact with the appointed social agency, driving audience growth, content quality, and commercial contribution. Works closely with Creative, Campaign, and Marketing Ops to ensure social output supports the wider Growth & Marketing calendar.