Develop and implement social media strategies to increase brand awareness and engagement in the Malaysian market, aligning with IMC Healthcare's overall marketing objectives.
Create engaging and shareable content, including text, image, and video, tailored to different social media platforms (Facebook, Instagram, TikTok, etc.) and target audiences, ensuring content is optimized for both English and Bahasa Malaysia speaking audiences.
Manage and maintain IMC Healthcare's social media presence, including scheduling posts, monitoring comments and messages, and responding to inquiries in a timely and professional manner, ensuring excellent community management.
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Host & Sell: Lead highly energetic and interactive livestreams (ranging from 2 to 4 hours) focused on driving Gross Merchandise Value (GMV) and hitting daily/weekly sales targets.
Product Storytelling: Showcase products dynamically on camera. Effectively communicate specific design details, colorway options (from safe/classic to daring/bold), and material advantages (e.g., micro-fibre leather, water resistance) to educate and convert viewers.
Audience Engagement: Monitor the live chat, answer customer questions instantly, handle objections, and call out viewers by name to foster a strong community connection.
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