Lead the development and execution of integrated marketing strategies across e-commerce platforms (Website, Shopee, TikTok Shop) to drive revenue growth and brand visibility.
Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Independently manage daily operations for major overseas social media platforms such as YouTube, TikTok, Kwai, Meta, and X, including building a traffic matrix, content planning, ad placement, and fan engagement. Track and analyze social media performance metrics, continuously optimize content and operational strategies, and drive rapid follower growth.
Develop and maintain diverse business channels, including direct clients, local trading enterprises, cross-border e-commerce players, China-invested enterprises in Malaysia, local freight forwarders and international agents. Participate in logistics exhibitions and industry events, organize client visits and marketing activities to generate business leads and enhance local market influence.
Plan, set up, and manage paid campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), TikTok Ads, and other performance channels.
Independently manage daily operations for major overseas social media platforms such as YouTube, TikTok, Kwai, Meta, and X, including building a traffic matrix, content planning, ad placement, and fan engagement. Track and analyze social media performance metrics, continuously optimize content and operational strategies, and drive rapid follower growth.
Develop and maintain diverse business channels, including direct clients, local trading enterprises, cross-border e-commerce players, China-invested enterprises in Malaysia, local freight forwarders and international agents. Participate in logistics exhibitions and industry events, organize client visits and marketing activities to generate business leads and enhance local market influence.
Develop and execute digital marketing strategies across organic channels, including social media and email, to drive brand awareness, audience growth, and lead generation.