Loyalty & Digital Analyst (Marketing)Oil & Gas Industry1 Year Contract (renewable)Mon – Fri (9am – 6pm) – HybridKuala Lumpur (beside NU Sentral)Base Salary: MYR 5,000 - MYR 5,500Role PurposeThe Loyalty & Digital Analyst supports the growth and performance of Client’s loyalty, CRM and App ecosystem by turning data into actionable insights.The role is responsible for tracking loyalty performance, CRM effectiveness, App engagement, digital voucher performance, campaign results, issue trends and tech delivery progress. The analyst will support the team in identifying growth opportunities, diagnosing operational or technical issues, improving campaign effectiveness and enabling better business decisions for Client App and loyalty roadmap prioritization.This role works closely with the Loyalty & Digital Manager and Loyalty & Digital Implementer, Loyalty partner, IT, digital product teams, CRM agencies, vendors and internal stakeholders.Key Accountabilities1. 1. Performance & Insightso Monitor and analyze loyalty, CRM and App performance.o Track key metrics including TAC, acquisition and retention.o Provide insights and recommendations to drive business growth.o Build and maintain regular performance dashboards and reports.2. Campaign & CRM Analyticso Support customer segmentation and campaign targeting.o Measure campaign effectiveness and identify optimization opportunities.o Conduct post-campaign analysis and share key learnings.o Support test-and-learn initiatives and A/B testing3. Shell App & Digital Product Supporto Monitor app adoption, engagement and customer journeys.o Identify customer pain points and improvement opportunities.o Provide data and insights to support Shell App roadmap decisions.o Support business case development for new features and enhancements.4. Issue Management & Escalation Supporto Assess customer and business impact of issues.o Support customer operations in escalation and provide updates for stakeholders.5. Tech Delivery & UAT Supporto Support business requirements, UAT and launch readiness activities.o Track defects, enhancements and delivery progress.o Coordinate testing for loyalty, CRM, voucher and app features.o Monitor performance after launch and highlight issues or opportunities
Be the contact for commercial queries, leading the resolution in a client-focused and timely manner in cooperation with Client Liaison and Commercial teams. To be able to identify, investigate and coordinate the resolution of data, process, or product related queries
Plan and execute a complex daily personal workload and support to meet departmental and company schedules
Analyze and identify gaps and areas for improvement in coding, data input validation and client instructions environments (CIP - Consumer Information Platform) and drive the convergence of processes and tools
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EOP is looking for a motivated, analytical, and responsible intern to join our team in Puchong Jaya.
This internship provides an opportunity to gain hands-on experience in accounting, audit, tax, and data analysis, while working with real client information and supporting actual business engagements.
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Campaign and Trade Execution & Coordination- Assist in the rollout of trade marketing campaigns across accounts in Traditional Trade Channel, coordinate with vendors and agencies on deliverables and timelines, liaise with internal stakeholders for timely execution- Coordinate POSM (Point-of-Sale Materials) production, deployment and tracking- Support in organizing roadshows & sampling activations and coordinate with agencies, BD and Brand Marketing for timely execution and impactful result- Support new product launches through sample distribution, merchandising kits and channel-specific activation
Trade Support & Visibility- Monitor and maintain planogram compliance and visibility standards in-store- Support in providing planogram guidelines to sales/field team
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Campaign and Trade Execution & Coordination- Assist in the rollout of trade marketing campaigns across accounts in Modern Trade Channel, coordinate with vendors and agencies on deliverables and timelines, liaise with internal stakeholders for timely execution- Coordinate POSM (Point-of-Sale Materials) production, deployment and tracking- Support in organizing roadshows & sampling activations and coordinate with agencies, BD and Brand Marketing for timely execution and impactful result- Support new product launches through sample distribution, merchandising kits and channel-specific activation
Trade Support & Visibility- Monitor and maintain planogram compliance and visibility standards in-store- Support in providing planogram guidelines to sales/field team
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