Platform Strategy: Develop and execute tailored, organic content strategies for TikTok (short-form discovery), Facebook (broad reach and community groups), Instagram (visual storytelling), and Threads (conversational engagement) tailored specifically to the Malaysian market.
Assist in managing and updating the company's social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn and other relevant digital channels.
News Writing & Adaptation: Research, write, and adapt news stories and headlines specifically for social media platforms without sacrificing journalistic integrity or accuracy.