Develop, recommend, and gain management approval of the annual business plans for total region, including Retail and Foodservice pack – detailed sales activity plan by top customers (Local Modern Trade); sub-channels; sub-distributors and wholesalers.
Establish monthly and quarterly targets and continually measure progress towards these targets.
Deploy, lead and manage execution of the approved annual business plan via distributor branch management.
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Conduct regular, unannounced field audits and site visits across assigned stores to ensure strict compliance with company policies, safety standards, and standard operating procedures (SOPs).
Monitor store cleanliness, inventory levels, stock rotation (FIFO), and minimize shrinkage/wastage.
Ensure all visual merchandising guidelines, promotions, and marketing campaigns are executed flawlessly on the ground.
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