Primary: Consistency at brand standard: Producing one strong AI image is straightforward; producing them consistently is not. You'll be responsible for hero, lifestyle and advertising imagery that meets brand standard every time, with an actual Puffy mattress rendered accurately inside a fully generated environment. Every image is judged on whether it delivers the brief's objective, not on how it looks alone. The work is making AI dependable enough to be the production route.
Smallwood is seeking an experienced and technically proficient Senior Designer to join our Singapore office and lead the architectural design development and documentation of a major hospitality project in the Middle East.
Key Responsibilities:• Interpret Design Briefs: Collaborate with salespersons andclients to fully understand their vision and needs. Develop and refine artworkconcepts that align with their requirements.• Create Artwork: Utilize industry-leading design software (such asAdobe Illustrator, Adobe Photoshop, AutoCAD, Flexi, Corel Draw) to craftdetailed signage shop drawings and structures.• Prepare and Finalize Artwork: Ensure artwork is prepared to thehighest standards for production and printing.• Coordinate Production: Work closely with the production team toensure that the final product matches the artwork specifications.• Conduct Quality Checks: Oversee the production process andperform thorough quality checks on final products to ensure they meet clientspecifications and expectations.• Manage Projects: Juggle multiple projects effectively whilemeeting deadlines, ensuring top-notch design quality and precision.• Collaborate with Teams: Engage with marketing, sales, and productdevelopment teams to maintain a unified brand message and ensure cohesivedesign integration.• Incorporate Feedback: Be responsive to feedback and revisions torefine and perfect designs, meeting or exceeding client expectations.Job Requirements:• Educational Background: A recognized diploma or degree in GraphicDesign is preferred and will be considered advantageous.• Experience: Proven experience as a Graphic Designer in thesignage industry is highly desirable.• Technical Skills: Proficiency in key design software such asAdobe Illustrator, Adobe Photoshop, AutoCAD, Flexi, and Corel Draw.• Communication & Collaboration: Excellent communication skillsand the ability to work effectively within a team environment.• Attention to Detail: Strong attention to detail with the abilityto deliver high-quality work under tight deadlines.• Creativity & Problem-Solving: Demonstrated creative thinkingand problem-solving skills to develop innovative design solutions.
Adapt and localize global marketing materials (brochures, banners, key visuals, social assets) for APAC markets, keeping brand consistency while respecting regional and cultural expectations