Coordinate and execute planned marketing and sales activities/campaigns to create market awareness.
Assist in preparation of marketing collaterals (digital/physical) such as brochures, banners, videos, campaigns, etc.
Liaise with advertising agencies, media suppliers, and other external parties/vendors for marketing/advertising related matters and ensure quality and timely delivery.
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Brand Governance: Enforce corporate brand guidelines across all digital platforms, offline collaterals, technical datasheets, and event assets.
Campaign Management: Plan and execute multi-channel marketing campaigns to promote product releases, innovation milestones, and corporate capability updates.
Market Intelligence: Track and analyze semiconductor equipment market trends, competitor positioning, and industry shifts to optimize outreach strategies.
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