The Marketing Executive will support the development, execution, and management of marketing campaigns that enhance brand awareness, drive lead generation, and contribute to increased customer engagement. This role involves coordinating with internal teams, managing day-to-day marketing activities, and working on digital and offline strategies to promote brand objectives and achieve key performance indicators (KPIs).
A Marketing Executive is responsible for developing and implementing marketing strategies to promote a company’s products or services. The role involves market research, campaign execution, and performance analysis to drive brand awareness and sales growth.
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Assist in creating, planning and scheduling engaging content to maintain a consistent online presence.
Support pre-event logistics, booth setup, and visitor engagement for trade exhibitions, while managing post-event lead organisation and social media coverage.
Conduct keyword research and assist in optimising website copy and product descriptions to improve search engine rankings.
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Responsible for supporting the Sales & Marketing team in promoting the company's products and services, preparing marketing materials, coordinating marketing activities, and assisting with customer communications.
Assist in preparing sales and marketing materials.
Assist in preparing presentations, proposals, quotations, and company profiles.
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Support the planning and execution of marketing activities to increase awareness of BoomGrow and its products.
Create and coordinate engaging content for social media, website, email, and other relevant channels.
Develop marketing and promotional materials, including posters, product packaging, product presentations, and other creative assets for new products, retail initiatives, and customer engagement activities.
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Execute end-to-end digital customer communications and notifications using global platforms, managing mailing lists and tracking distribution.
Drive digital product activation and master data management in SAP and WoMDER to ensure complete, compliant, and accurate setups.
Provide daily operational support to global stakeholders and affiliates, resolving tool logic issues, ensuring data integrity, and maintaining audit readiness across platforms.
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Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
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Support the execution of product marketing initiatives, portfolio management activities, and marketing campaigns for the Interventional Vascular Therapy (IVT) business to achieve commercial objectives.
Plan and coordinate product launches, customer events, clinical workshops, CME programmes, and hands-on training sessions while managing event logistics and stakeholder engagement.
Develop and maintain marketing materials, product communication tools, presentations, and promotional resources to support customer education and sales effectiveness.
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Beyonary is a growth-driven digital marketing and technology agency, delivering paid ads, creative, and scalable systems across Asia. We work with brands in education, property, F&B, retail, and tech, managing high-value campaigns and multi-market growth strategies.
The Senior Executive, Product Marketing leads the market growth and investor engagement strategy for CapBay's P2P Investment product — the platform through which retail and institutional investors fund vetted SME financing opportunities. This role focuses on end-to-end go-to-market execution: investor acquisition, engagement and retention campaigns, partner/media collaboration, and product messaging that builds trust and drives platform participation.
Email & Lifecycle Marketing: Develop, execute, and optimize automated customer journeys, including welcome, browse/cart abandonment, post-purchase, and win-back flows. Manage the monthly campaign calendar, copywriting/briefing, A/B testing, and database health.
WhatsApp & Mobile Channels: Manage WhatsApp broadcasts and automated messaging journeys while ensuring compliance with PDPA requirements. Drive mobile app adoption and repeat purchases through push notifications and in-app messaging.
Loyalty & Rewards: Oversee the day-to-day operations of the customer loyalty programme, including membership tiers, points, reward redemptions, referrals, and exclusive member promotions.
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