Own the end-to-end GTM playbook for new solution rollouts and new market entry—from setting launch tiering and target segment sizing down to orchestrating cross-functional operational readiness across BD and Product.
Digital marketing job descriptions typically outline the responsibilities and skills required for various roles within the field. Here are some common responsibilities and skills associated with digital marketing jobs:
Collaborating closely with field-facing and office-based colleagues to understand customer/patient/healthcare ecosystem needs as well as Roche strategies and products in the assigned disease area
Create engaging digital content (posts, captions, visuals, short videos) for social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and others.
Social Media Management: Assist in planning, scheduling, and publishing content across social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and other relevant platforms where applicable.
Candidates should possess strong Communication skills, including clear speaking, active listening, and the ability to present ideas to diverse audiences.
Contribute to marketing plans and strategies, including ideation, creation of collaterals, distribution of collaterals, and measure and analyse impact/ ROI
Social Media Management: Assist in planning, scheduling, and publishing content across social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and other relevant platforms where applicable.
Develop, plan and implement customer acquisition strategies and marketing initiatives to drive leads and website traffic, improve engagement, and increase brand awareness.