Social Media Management: Develop end-to-end channel strategies, content calendars, and active community engagement across all brand handles. Stay ahead of algorithms, viral F&B trends, and features across Instagram, TikTok, Facebook, and emerging platforms like Xiaohongshu (RED).
Assist and support in daily business development activities, customer relationship management, market research, sales coordination, marketing tasks and follow-ups.
Responsible for overseas APP product promotion and user growth, mainly targeting the Brazilian Portuguese‑speaking market. Develop and maintain various traffic channels, including cooperation with overseas KOL influencers, independent websites, social‑media platforms and online groups.
Develop and execute comprehensive digital marketing strategies across various channels including social media, email, PPC, and SEO/SEM to drive brand awareness, lead generation, and customer acquisition.