Oversee the Global Marketing (Europe) team and communicate with the local marketing team from overseas countries, including but not limited to Turkey, Spain, Poland, Romania, and South Africa.
Build rapport with marketing team from all countries and develop effective marketing strategies and tactical campaigns for each market.
Continuous knowledge and best practices sharing between markets.
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Ensure purchasing activities align with sourcing strategies, commercial goals, and category direction.
Conduct internal data analysis to support long-term sourcing plans, supplier base optimization, and risk management.
Collaborate with cross-functional stakeholders, including planning, merchandising, and other category owners, to support holistic category strategies.
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Manage end-to-end recruitment activities for assigned roles, including job postings, candidate screening, interview coordination, offer preparation, and onboarding support
Execute talent sourcing initiatives using multiple channels (job portals, LinkedIn, referrals, etc.) to attract and engage quality candidates
Build and maintain talent pipelines to support ongoing and future hiring needs
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Manage seasonal launches, new product introductions, and IP-based campaigns from pre-launch to end-of-life.
Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness with clear direction in meeting launch deadlines and targets.
Maintain centralized GTM trackers to monitor progress and ensure governance across functions.
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Develop and execute integrated branding campaigns, while leading the creation of compelling creative assets, brand storytelling, and cross-channel campaign content.
Lead the creation of festive campaigns to drive relevance and engagement.
Establish consistent brand messaging and visual identity across all markets.
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Support in assessing and analyzing the current operating model of key business functions to identify areas for improvement in alignment with MR DIY’s growth aspirations.
Help in executing management strategies to support organizational transformation.
Support project plans, timelines, and roadmaps for organizational initiatives.
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Excellent communication skills to convey the strategy and expectations to different audiences and able to present planograms clearly and persuasively.
Design planograms that are attractive, functional and profitable and detail to data, color and composition as well as good understanding of consumer psychology and behaviors.
Able to balance aesthetics and practicality as well as adapt to changing customer needs and preferences.
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Manage the end-to-end sourcing process, including vendor selection, negotiation, contracting, and performance evaluation.
Build and maintain strong relationships with key suppliers, with a particular focus on suppliers in China to ensure quality, compliance, and timely delivery.
Collaborate closely with merchandising, logistics, finance, and operations teams to align procurement activities with business needs.
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Lead and coordinate transportation-related projects from planning through successful execution.
Drive the implementation of new Transportation Management System (TMS) modules, including User Acceptance Testing (UAT), system rollout, and vendor coordination.
Work closely with vendors to troubleshoot system issues and ensure timely resolutions.
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Visual Design: Design visually compelling interfaces for web and mobile platforms, including marketing materials such as banners, logos, campaign visuals, and landing pages.
Design Systems / Consistency: Ensure design consistency across all products by collaborating closely with cross-functional teams from concept to final release. Develop and maintain component libraries to ensure visual consistency.
UI/UX Principles: Create modern, intuitive user interactions by applying best-practice UI/UX principles to new and existing products, continuously optimising layouts and flows.
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Create the AI Strategy - Figure out where AI can help the most. Translate company AI roadmap into actionable initiatives across short, medium, and long-term horizons.
Focus on high-value automation use cases (e.g. HR ops, finance ops, supply chain) that replace external spend and deliver immediate ROI.
Drive AI adoption in alignment with the overall digital transformation roadmap, working collaboratively with the Head of Digital Transformation.
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Develop and maintain interactive dashboards and reports to track product compliance, import/export performance, and other trade-related metrics.
Perform data extraction, cleaning, and transformation from multiple internal systems (e.g., ERP, warehouse management, and shipment tracking platforms).
Build and optimize data models to ensure accuracy, scalability, and performance.
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Lead and support the planning and execution of new market entries, ensuring smooth transitions and a solid foundation for long-term success.
Conduct in-depth market research and analysis (demographics, competition, regulatory landscape, and market mapping) to inform country strategies and business decisions.
Identify market opportunities and potential risks, propose mitigation strategies, and drive execution with agility and precision.
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